Ruth France (nee Betts)

Overview

I have over twenty years experience in market research. This includes senior level agency/consultancy and client organisation experience covering consumer and business research with a strong focus on IT & Telecoms and Professional Services markets.

Services

I back sound research technical skills with objectivity and clear commercial thinking to provide answers to the questions critical to business success: how can we attract the right customers and how can we retain their business?

My skills and experience can be applied at all stages of the market research process:

• Specifying the requirement
• Obtaining buy-in from stakeholders
• Designing the research approach
• Data analysis and interpretive reporting
• Driving action based on research findings