As an experienced insight and innovation specialist (with over 30 years experience in large coproations) I am available for consultancy on a wide range of consumer driven innovation projects and opportuntities. My fundamental approach is to uncover consumer insights that lead to actionable insights that drive innovation this is built on Design Thinking
I consult with organisations and individuals to help develop innovation portfolios, new product opportuntities etc
I conduct a wide range of qualitative research (in-homes, ethnography, usability studies, groups, co-creation workshops etc) and am skilled in many research techniques including (and not limited to) ZMET, Facial Recognition, Biometrics, Desired Consumer Experience, Consumer Journey, Ideal product Models and more.
I am experienced in a wide range of quantitative techniques and can consult regarding the best approaches and also how to analyse data to generate actionable insights
I have a wide range of sensory experience having managed a large sensory organisation and developed several innovative sensory tools.
I will facilitate the right approach to answer a business, consumer and sensory research question.