Sally Loughlin

Inno-Sight Ltd

Innovation and Insight consultancy


As an experienced insight and innovation specialist (with over 30 years experience  in large coproations) I am available for consultancy on a wide range of consumer driven innovation projects and opportuntities.  My fundamental approach is to uncover consumer insights that lead to actionable insights that drive innovation this is built on Design Thinking

I consult with organisations and individuals to help develop innovation portfolios, new product opportuntities etc

I conduct a wide range of qualitative research (in-homes, ethnography, usability  studies, groups, co-creation workshops etc) and am skilled in many research techniques including (and not limited to) ZMET, Facial Recognition, Biometrics, Desired Consumer Experience, Consumer Journey, Ideal product Models and more.

I am experienced in a wide range of quantitative techniques and can consult regarding the best approaches and also how to analyse data to generate actionable insights

I have a wide range of sensory experience having managed a large sensory organisation and developed several innovative sensory tools.

I will facilitate the right approach to answer a business, consumer and sensory research question.


My speciality to to work with the client to clearly articulate the question that needs to be answered and then design research that answers that question.

I have a unique ability to drill down into consumer and technical reserch to define the questions and answer them.


I am a senior innovation specialist with strong consumer, market and sensory research skills.  I have  honed these skills ovrer 30 years working for both P&G and GSK.  I have extensive experience dekivering innovation and consumer preferred products on Consumer Healthcare brands, Cosmetic brands, Foods and Male/Female Groomiong brands

I have strong qualitative and quantitative research skills and can apply both tranditional and non- traditional techniques to answer business questions.  I have an array of techniques I am trained in (eg Facial Regognition, Metaphor elicitation, Design Thinking)

I have set up multiple consumer and sensory research labs across the world to deliver research to companies in-house







  • Consumer durables
  • FMCG
  • Pharmaceuticals & Healthcare

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation