Sarah Horack

Policy Research & Development


I provide:

  • Research design, including background research, sampling and questionnaires/ topic guides

  • Data collection in qualitative or quantitative mode, using proven partners, if called for, that I direct and oversee

  • Analysis and reporting, to publication-ready standard when needed

  • Consultancy – from issue identification to implementation of recommendations

I work with clients in a variety of ways:

  • Managing and delivering a project from start to finish

  • Taking responsibility for discrete elements of a research undertaking

  • Supporting a client team as an interim member


Deep sector knowledge

  • Financial Services – wholesale and retail, UK and the international debt and equity markets – and other professional services, e.g. legal, accountancy

  • Public policy and regulation at UK and EU levels, particularly pensions, listing of publicly traded securities, anti-money laundering and capital adequacy policies  

  • Political and socio-economic issues, including political polling, research for advocacy organisations, and thought leadership research

Behavioural research:  specific training at PhD level informs work done today

  • Political behaviour, statistics, and social psychology at PhD level

  • Lecturer in research methodology at the University of Essex and Visiting Research Scholar at the ESRC Survey Research Archive 

Collaboration with interdisciplinary teams to deliver conclusions and recommendations that are clear and influential


My research career in the UK and US spans the consulting, academic and political arenas.  I was Research Director of PwC’s Policy, Research and Economics Group in London, and built from scratch the respected Public Policy and Corporate Finance research group at RS Consulting.  As Vice President of Yankelovich Inc. in New York City, I carried out policy research for the US government, political polls for the New York Times and Time magazine, and developed the first commercially succcessful service to benchmark corporate social responsibility.

Since 2012, my work as an independent consultant has ranged widely, from training staff of Macedonia’s new pensions authority in "research modalities" as an EU Special Expert, to integrating findings on competition in sectors with an economic regulator for a network of UK regulatory authorities.

My "clarity of thought and presentation" and "the careful and sensitive way" in which I carry out assignments is appreciated by clients, as the head of chamers at a set of barristers specialising in banking said.