Sarah Mowl

The Focus Group


Qualitative market researcher & planner


We are an independent research and evaluation agency with over 20 years’ experience working across the Public & Private sectors.  We speciliase in face to face research and help organisations consult with and better understand their customers, clients, service users and emplpyees.

We offer a full range of qualitative research services, working with clients to ensure we match the right method to the project objectives.

At the heart of our work is our ability to engage, listen, explore and understand behaviours, views and opinions.


  • Health & Social Care
  • Charity
  • Employee Consultation
  • Consumer
  • Leisure
  • FMCG
  • Retail
  • Financial Services
  • Education & Local Authorities



Sarah is the commercial & charity expert with a background in strategic planning and international marketing. She was client services director for Brann (EHS Brann) and planning director for WWAV Rapp Collins, two of the UK’s top direct marketing agency groups. As well as research, Sarah is a trustee of Lifecycle UK providing marketing and fundraising help and advice & volunteers for the RVS on their Library at Home project. Her knowledge of consumer behaviour, branding and fundraising enhances all our commercial projects.


  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Online/Mobile
  • Qualitative
  • Specialist techniques
  • Workshop facilitation