Sharon Godfrey

Sharon Godfrey

Services

  • qualitative research with considerable experience in conducting group discussions,depth interviews and telephone interviews with consumers, B2B and professionals eg doctors, lawyers, architects etc
  • flexible and energetic approach to work
  • thorough analysis guaranteed
  • prepared to do small aspects of larger projects

Speciality

  • pharmaceutical: ranging from contraception to analgesics for terminal patients
  • social: eg housing, unemployment, immunisation, young offenders
  • retail: store refurbishments, customer satisfaction and staff attitudes
  • consumer: new product development, advertising etc

Background

  • over 25 years experience in market research
  • founder member of AQR
  • worked for large London research companies eg Associate Director at TRB and more recently as a consultant