Shirley Brent

Research Factor Solutions

Services

An experienced qualitative depth interviewer and focus group moderator; happy to work either on an ad-hoc basis (fieldwork only, analysis/interpretation of findings, report preparation) or as the lead on on research projects.

I also have extensive quantitaitve and desk-based research experience.


Speciality

Financial services: consumer, B2B  and Institutional particularly in the pensions, investment and retirement planning arena


Background

I have worked in market research for over 30 years on both the client side (Briitish Gas, American Express Europe Ltd) and agency side of the business at a senior level ( i was a founder director of BPRI), most of which have been running my own research consultancy.  I have always taken a solution based approach to research challenges and have the skill sets to identifty and implement the most appropriate approach to deliver an action- orientated outcome.

I have authored a number of thought leadership papers on various issues  ,.

 


Sectors

  • Business to business
  • Financial
  • Grey market

Skills & Services

  • Qualitative