shruti singh

office3

A brand planning and insights consultant. Specialists in sports/apparel/fashion and FMCG sector.

Services

Full service solutions - brief generation to conducting the research to helping adapt to business needs Insight generation (consumer, product, ad, market testing) Brand planning, Strategy and Positioning Digital and Content strategy Consumer segmentation, personas Category and channel strategies freelance project support short/fixed/mat covers

Speciality

● Knowledge of how consumer attitudes, beliefs and behaviours drive their brand choices ● Hands-on understanding of world class tools and frameworks, using them to land things quicker ● Truly global experience, including growing highly competitive markets such as China and India ● Digital knowledge to work seamlessly across departments ● Experience in laying the foundations to create a consumer, KPI driven culture ● Experience of working across both client and agency side My working style is collaborative, hands on and effective. Clients often tell me that my approach is simple, intuitive yet thorough – triangulating information points, hence my company name “Office 3”.

Background

Worked client side for 13 years in sports and apparel. Worked 5 years in FMCG Masters in Communications Bachelors Degree in History and Political Science    

Sectors

  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Retail

Skills & Services

  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • Desk Research