My background leans towards the agency side, having joined BMRB as a grad, and more recently as a Board Director at Chime Insight & Engagement group and MD of Opinion Leader. This experience has allowed me to develop my technical research skills, starting off as a quant specialist but developing in qual in more recent years. I also spent a period of time as a client, firstly at London Underground and then at Post Office and Royal Mail, with my final role before leaving Royal Mail as Head of Business Intelligence, leading a team of 15 responsible for insight, market intelligence and customer analytics.
In addition to working as a freelance insight expert, I also run Vela, a business I founded in September 2020, where I bring my passion for flexible working to my understanding of the insight industry and provide support through training, consultancy & coaching to allow teams and individuals to be at their best when working remotely or in a hybrid world.
I am also a serving Board member of MRS, and am currently Chair Designate, scheduled to take up the role of Chair in April 2022.