- Analysis and reporting
- Ethnography (online and in home)
- In depth discussions
- Group discussions
- Concept Testing
- Desk research
- Photography/video/audio services
I am an experienced qualitative researcher with a background in Documentary Photography.
I specialise in being nosy and understanding human wants, needs and behaviours. This had lead me to work on some fascinating projects for some of the best global brands. From understanding pasta consumption in the Middle East, sex toy purchasing in China, how social media can be utilised for businesses, the role of hair and make-up in identity, how pain is perceived, loyalty created, wellbeing curated and how people spend (and most things in between).
I have conducted fieldwork in over 25 countries and have a strong track record of successfully managing projects in challenging environments.