Sonia McGrath

Market Research in UK, Europe and USA

Services

Qualitative market research in the UK, France and Germany.

Healthcare market research expertise and French and German speaker/ linguist.

Other business to business market research UK and Europe.


Speciality

Areas:

Pharmaceutical, healthcare and B2B primarily in the UK, Germany and France.

Communications, advertising, message testing, stakeholder perceptions. Market Opportinities.

 

Current projects:

Pharmaceutical: Current projects reflect the markets’ major areas of investment and the increasing need to find opportunity for returns in those areas hence more payer and market access work.

Other: Stakeholder research in various markets.

 

Approach

Adaptable: For larger projects I work as part of a team on one aspect e.g. analysis / reporting. For smaller projects, I will work on all aspects of the process under my company name Fusion Strategic Research and bring in other research professionals when needed.

My clients are market research agencies, advertising/communications agencies and end-clients.


Background

Certified Market Research Society Member (CMRS)

BHBIA member (British Healthcare Business Information Association) 

CIOL Member (Chartered Institute of Linguists) Fluent French and German.

Independent for over 15 years.