Stergios Bititsios

Dandelion Insights Ltd

Services

Category Exploration //

discover what the future of your category looks like

Experience Mapping //

identify key touchpoints and MoT across the consumer journey

Conceptual Exploration //

define key perceptual qualities, sensory cues and semiotic clues

3D Packaging Exploration //

identify technical drivers, sensory cues and emotional equities

3D Product Exploration //

identify key physical parameters, sensory cues and usability metrics

Data Reviews //

identify key messages, srategies, pipelines and create compelling stories

Front-end innovation research for brands, products, packaging, devices and appliances uniquely blending insights with design thinking.

Particular expertise in translating insight into opportunity and guidelines:

- capturing and defining conceptual/perceptual constructs to help identify category and brand growth opportunities

- building experience landscapes to guide and streamline the design process

- capturing and translating emotional, functional ans sensory needs into technical guidelines to help frame the development process

Product designer by training and insights specialist by trade.