- Qualitative and quantitative market research
- Data analysis
- Marketing and business planning
- Brand development
- Systems development
- Project and interim management
- Agency planning.
Speciality
Helping clients take better decisions by obtaining and interpreting the right information.
Then helping with planning and implementation, if required.
Background
- 14 years working in sales and marketing management, variously as a salesman, Field Sales Manager, Marketing Analyst, Corporate Planner, New Products Development Manager, and Head of Marketing
- MBA from Manchester Business School
- 16 years running Hallam Marketing providing services to an ever widening variety of clients
Sectors
- Agriculture Veterinary & Environment
- Business to business
- Entertainment, leisure & travel
- Financial
- FMCG
- Government, social research, education
- Industrial, manufacturing & logistics
- Retail
Skills & Services
- Data Processing & Reporting
- Qualitative
- Quantitative
- Secondary Research (data mining, desk research, web analysis)
- Specialist techniques