Steve Mills

We offer insight-led consultancy focussing on the culture, tourism and leisure sectors.

Fresh Quantitative

• Online, face-to-face, mobile and phone surveys
• Data science and analytics
• Tracking, longitudinal or ad hoc studies
• Dashboards and online reportals

Fresh Qualitative

• Face-to-face or online focus groups
• In-depth interviews
• Observation and ethnography
• Accompanied visits

Mining for Gold

• Mining published information and data
• Reviewing existing research
• Analysing internal (big) data

Some of the customer challenges we address include:

• Customer experience assessment and tracking
• Customer journey mapping
• Understanding motivations
• Summative research to assess success of exhibitions or events
• Optimising membership or customer benefit package

Some of the market growth issues we address include:

• Segmenting your audience or market
• Pricing and volume estimation to optimise income
• Formative research to design exhibitions or events
• Brand and communications development and tracking
• Formulating growth strategies

2001-2017  BDRC Continental Board Member and Director of Culture, Tourism and Travel team

1998-2001  Consultant at MEW Research, specialising in tourism and leisure research

1996-1998  Research Manager at Sport England

1990-1996  Learning the research ropes at TNS

Examples of major clients worked with recently include National Trust, English Heritage, Saga, VisitEngland, Audley Travel, Canal & River Trust, Historic Royal Palaces, Kew Gardens, Association of Leading Visitor Attractions, Royal Horticultural Society, Association of Independent Museums