Steve Reiman

Reiman & Patton Ltd

Highly experienced - client side, agency and ad planner

Services

  • Clientside interim management: held 10 roles in last 10 years, typically maternity cover or short-resourced
  • Qualitative expertise over 25 years experience: manage and run groups, depths, workshops
  • Workshop/ideation: create and run sessions both internally cleintside and as agency provider to clients

Speciality

  • Workshops, brainstorming, ideation facilitation
  • Showcasing insights around the business to help embed them into the business
  • Manage insight communities both clientside and agency-side

Background

Steve has exceptional experience in market research and insight over 30 years, having worked in Insights as a client, a planner in advertising agencies and a consultant in research agencies.  Above all he understands how important it to raise the impact and contribution of insight amongst client stakeholders, having had a number of clientside contract roles in Insights departments over the last 10 years.

FMCG, telecoms, technology and retail are his main area of expertise (see next slide for clients)

Core strengths and skills:

1.strong management/profile working with key stakeholders on insights projects

2.bringing insights to life for client stakeholders through innovative approaches (eg. segment living spaces, posters, intranet, desktop publishing, showcasing customer segmentation)

3.ideation and collaboration workshops engaging customers and stakeholders simultaneously to help ingrain customer closeness, fast-track NPD

4.set up and managed insight communities combining on and offline research methodologies to help maximise engagement with end-customer and client stakeholder to help deliver sharper insights for the business

5.high visibility and engagement with client stakeholders:  in-house workshops covering ideation, emerging trends, knowledge gaps and customer closeness initiatives to draw out stakeholder needs and demands from insights

Steve has also spoken at major conferences such as the Market insight Forum, Haymarket and the MRS.


Sectors

  • Advertising & Media
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • IT (inc Ecommerce)
  • Retail

Skills & Services

  • Ethnography
  • Qualitative
  • Workshop facilitation