Full service qualitative research, consultancy, brand or strategic development workshops, idea creation, group and IDI moderation, workshop facilitation
A brand and communications qualitative researcher
Healthcare, Not for profit sector, brand revitalisation, brand research, communications research
My work experience is a mixture of research agency (NOP) and ad agency strategic planning (DMB&B, EURO RSCG). Over more than 25 years, I have gained wide-ranging brand experience (Cadbury, Reebok, Reckitt Benckiser), both UK & international.
I have spent the last 19 years running my own brand strategy and research consultancy. For the last 15, I have specialised in healthcare and the not for profit sectors My healthcare experience involves a number of OTC and Rx brands as well as services. I am familiar with many of the different target audiences that are important to healthcare planning, including GPs, nurses, pharmacists and specialist practitioners.
- Grey market
- Pharmaceuticals & Healthcare
Skills & Services
- Data Processing & Reporting
- Specialist techniques
- Workshop facilitation