Full service qualitative research or ad hoc moderating/ reporting
RED KITE RESEARCH
Consumer understanding, brand health & positioning, concept development, packaging design, advertising & communication, retail & web design, shopper research, customer experience.
Classic research approaches (focus groups/ depth interviews/ online communities) as well as all kinds of innovative customer listening exercises.
20 years in qualitative research (the past 5 as an independent). Previously at The Customer Closeness Company, Tangible Branding, Brand Matters and Reflexions.
Huge range of experience across a wide variety of brands, including Pepsico, P&G, Unilever, Revlon, Max Factor, Bulldog, Nivea, Kellogg’s, Heinz, Danone, Barilla, Bonne Maman, WeightWatchers, Tetley Tea, Molson Coors, Arla, Hovis, Blu, Costa, Eat, Samsung, Tesco Mobile, Morrisons, Sainsbury, Next, Match, Boots, B&Q, BP, Premier Foods, Cath Kidston, Krispy Kreme, Farrow & Ball, Asthma UK.
- Advertising & Media
- Business to business
- Children & Youth
- Consumer durables
- Entertainment, leisure & travel
- Grey market
- Pharmaceuticals & Healthcare
Skills & Services