SUSIE CHADWICK

RED KITE RESEARCH

QUALITATIVE RESEARCH

Services

Full service qualitative research or ad hoc moderating/ reporting


Speciality

Consumer understanding, brand health & positioning, concept development, packaging design, advertising & communication, retail & web design, shopper research, customer experience.

Classic research approaches (focus groups/ depth interviews/ online communities) as well as all kinds of innovative customer listening exercises.


Background

20 years in qualitative research (the past 5 as an independent). Previously at The Customer Closeness Company, Tangible Branding, Brand Matters and Reflexions.

Huge range of experience across a wide variety of brands, including Pepsico, P&G, Unilever, Revlon, Max Factor, Bulldog, Nivea, Kellogg’s, Heinz, Danone, Barilla, Bonne Maman, WeightWatchers, Tetley Tea, Molson Coors, Arla, Hovis, Blu, Costa, Eat, Samsung, Tesco Mobile, Morrisons, Sainsbury, Next, Match, Boots, B&Q, BP, Premier Foods, Cath Kidston, Krispy Kreme, Farrow & Ball, Asthma UK.


Sectors

  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Grey market
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative