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Suzanne Lugthart

Fathom Research

Overview

Interim and project based strategic research & insight from a multi award winning researcher. Specialist in marketplaces, ecommerce, media, television and VOD, subscription businesses, property and charity fundraising

Services

How I can help

You may be a new business in need of insight for the first time or an established clientside organisation or agency.  I'll operate like your own in house research team, immersing myself in your business en route to delivering on your research needs.  Where appropriate I'll draw on network of specialist experts eg semioticians, data modellers

YOU'VE AN OCCASIONAL RESEARCH NEED

I can help you define what you need and deliver it on an ad hoc basis

YOU'RE A GROWING BUSINESS WITH NO INSIGHT TEAM:

I’ll help you determine and then deliver your insight needs or even help you build an insight strategy and team

YOU HAVE INSIGHT SUPPORT BUT NEED AN EXTRA PAIR OF HANDS FOR A WHILE:

I can work with your team or pick entire up projects for you

Specific Sector Expertise

  • B2B/SMEs
  • eCommerce
  • Fashion
  • FinTech
  • Charity fundraising
  • MARKETPLACES
  • Media/Publishing
  • Photography
  • Pricing
  • Property
  • Retail
  • Subscription businesses
  • Television/SVOD

About

"If you have a product that needs insight or measurement to drive insight, Suzanne is brilliant. I've never worked with anyone so talented in research and I've worked with a few!” 

Kate Bradshaw, Digital Commissioner/Deputy MD at ITV/VP of Digital Strategy Scripps Network

I’ve spent twenty years advising companies like ITV, eBay, Rightmove, Sony Mobile and Macmillan Cancer Support on how to devise the research they need to move their businesses forward.

During that time I’ve learned most businesses have similar business questions: how can we grow, how can we develop new ideas fast, is our marketing working, what does best in class customer experience look like, how much should we charge for our products?

I will work with you to forensically define what it is you need to know to answer your questions, advise on how best to maximise your investment in research and then deliver you commercially impactful and focused insights

A research all rounder, I'm methodology agnostic.  But I particularly thrive on helping businesses put people at the heart of their strategy and helping them navigate through periods of change, be that structural, behavioural or technological

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