Full qualitative research services:
– In-depth interviews (over the phone / face to face)
– Ethnography (digital / traditional face to face)
– Focus Groups
– Online Communities / diaries
– Research design (discussion materials / recruitment screeners)
– Literature review/secondary research
– Recruitment of participants
– Brainstorming sessions (developing designs / ideas / concepts)
– Coding and analysis of data
– Report writing (PowerPoint or Word formats)
A market researcher and medical anthropologist. My background is in understanding the social, psychological and environmental contexts driving human behaviour.
With my people-centered approach, I have helped clients in the healthcare, pharmaceutical, not-for-profit and charities and government sectors to develop products and services.
I have explored perceptions of the care sector amongst social care providers, which guided the development of content for an advertising campaign.
I’m currently helping a client to understand medication-compliance behaviours amongst patients, this will inform pharmaceutical messaging around a new medication.
