Tanya Colbran

EthnoSocial Research

Qualitative and ethnographic research: healthcare and pharma


Full qualitative research services:

– In-depth interviews (over the phone / face to face)

– Ethnography (digital / traditional face to face)

– Focus Groups

– Online Communities / diaries

– Research design (discussion materials / recruitment screeners)

– Literature review/secondary research

– Recruitment of participants

– Brainstorming sessions (developing designs / ideas / concepts)

– Coding and analysis of data 

– Report writing (PowerPoint or Word formats)


A market researcher and medical anthropologist. My background is in understanding the social, psychological and environmental contexts driving human behaviour.

With my people-centered approach, I have helped clients in the healthcare, pharmaceutical, not-for-profit and charities and government sectors to develop products and services.

I have explored perceptions of the care sector amongst social care providers, which guided the development of content for an advertising campaign.

I’m currently helping a client to understand medication-compliance behaviours amongst patients, this will inform pharmaceutical messaging around a new medication.



  • Pharmaceuticals & Healthcare

Skills & Services

  • Qualitative