Qualitative Research including depths and groups, accompanied shopping, in-home interivewing; observational studies in and out of home; video reporting
Development of Brand Strategies and Communications Strategies
Concept Development
Reports and recommendations from third-party interviewing
Mining of existing data for fresh insights and added value.
Consumer FMCG; especially food; but covering all low-ticket, high repeat purchase categories from cosmetics to paperbacks.
All stages of brand lifecycle from insight generation to Old Brand Development, including optimisation of marcomms strategy and execution
Consultant strategist and researcher 10+ years
Board-level Advertising Agency planner 20+ years
