Tessa Weaver (formerly Coo

Tessa Weaver Limited (formerly The Cooper Consultancy)

Services

Qualitative Research including depths and groups, accompanied shopping, in-home interivewing; observational studies in and out of home; video reporting

Development of Brand Strategies and Communications Strategies

Concept Development

Reports and recommendations from third-party interviewing

Mining of existing data for fresh insights and added value.


Speciality

Consumer FMCG; especially food; but covering all low-ticket, high repeat purchase categories from cosmetics to paperbacks.

All stages of brand lifecycle from insight generation to Old Brand Development, including optimisation of marcomms strategy and execution


Background

Consultant strategist and researcher 10+ years

Board-level Advertising Agency planner 20+ years