Tim Barker

Insightcube Ltd

Data analysis combining operational and CX data


Insightcube is a new analytical consultancy specialising in using Business Intelligence to help our clients make better decisions and improve their business performance. We are experts in combining customer data with operational data to generate true business intelligence and create a holistic view of the customer experience.

We want to enable your company to measure your own performance and improve it by setting up metrics and up-skilling your staff. We will not try to sell you costly systems or ask you to commit to contracts. We will work with you, not just for you.

We’ve successfully applied this approach whilst working in Customer Insight and Operational Research teams in a variety of public sector and private sector organisations, including British Airways and The Hyde Group.

So if your organisation is dependent on operational processes to deliver a great customer experience then we can help.



We provide evidence based solutions, using data you have already, and new data we will collect for you.

  • Customer insight
  • Operational analysis
  • Holistic view of customer experience
  • Measure and control
  • Capability development


Our experience

We have many years experience carrying out customer and operational analysis for blue chip organisations. We’ve dealt with most of the different types of business problems you’re likely to encounter.

Our philosophy

We love customers and hate waste so there’s nothing we like better than helping organisations harness insight and analysis to improve business performance.

We believe that evidence-based decision making is essential for business. success.

We’re good to work with

We have an empathetic approach to working with clients and you’ll find us friendly and helpful

We’re new

We’re a new consultancy, keen to get established, so we’re great value for money!

We’re a bit different

Our background in both customer insight and operational research gives us a unique ability to take a holistic look at the interaction between the customer experience and the operations of the organisation.