Tim Mills

Tinderbox Research



Over 30 years’‚Äč experience as a qualitative researcher conducting and coordinating research in the UK and internationally, across sectors including FMCG, Alcoholic Beverages, and Automotive employing a range of methodologies, including focus groups, depth interviews, online communities and accompanied consumer engagement.

I am a Unilever accredited Research Lead and Moderator.

I work on a freelance ad hoc project basis and am flexible in terms of involvement, leading entire projects or just providing help where needed for example, moderation, analysis and report writing.

I have worked as an independent researcher for much of my career but I have also held directorships at Spinach, Firefly Millward Brown and Opinion Leader Research.


  • Advertising & Media
  • Automotive
  • FMCG

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative