Tina Newport

Tina Newport

Highly experienced strategic innovative researcher

Background

Highly experienced strategic marketer, with entrepreneurial flair, and an expertise in using innovative research technologies to build customer-centric strategies.  With a desire to always understand the bigger picture, delivers actionable project results that help drive strategy, messaging, product development and media planning. Has a background in qualitative/ethnographic and quantitative/data research, understanding the need to use traditional research techniques combined with other real-time techniques that more effectively uncover consumer feelings and needs, and also to incorporate other data sources, such as social media, into research project plans/strategic decisions. Has worked on both the client and agency side, working with global colleagues and on projects across the globe.

Previous experience includes UK and US agencies, 13 years at Nokia working on international projects starting in research moving into strategic roles, have launched a mobile research start-up, and worked closely with innovative research technologies. 


Sectors

  • Business to business
  • FMCG
  • IT (inc Ecommerce)
  • Retail

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation