Melih Yurdagul

Tria International Research and Consultancy

Fieldwork partner in Turkey with renowned international experience


  • Data Collection Field Services
  • Qualitative research
  • Quantitative research
  • Secondary/Desktop Research
  • Reporting, data analysis and strategic recommendations


TRIA, celebrating 20 years, specializes in a wide portfolio of marketing research and consulting services ranging from one-time fieldwork data collection to complete project management of ad-hoc market research strategies and solutions. We served to 70+ international firms, 14 of which were from the UK. As a SME, we completed nearly 1,000 projects blending B2C and B2B targets, quantitative and qualitative techniques. In addition to our unique strength in the domestic market we have extensive regional experience, where we collaborate our business partners.


  • Solid, research experience on both client (Procter & Gamble) and agency side (IRI, GfK, IBS and Tria)
  • Very much an ‘on-hands’ market research company owner in Turkey, one of few who has several years experience with actual fieldwork and staff training
  • Personal experience with developing and managing research projects “on-the-job” and distance administration in other countries
  • Collaborated with British Sales Development Specialists for several years and as their representative in Turkey, Melih has provided local know-how and experience to projects. Parallel to business, also enjoyed social relationships. Attended a wedding party at Scottish Highlands and privileged Christmas parties in London Docklands.
  • Attended 12 ESOMAR congresses and 2 MRS conferences at Brighton.
  • Talked in career day of the London South Bank University.
  • Fan of Besiktas FC, admires Liverpool


  • Advertising & Media
  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Secondary Research (data mining, desk research, web analysis)
  • Transcription & Translation
  • Video/audio services
  • Desk Research