Tugce Yilmaz

TY Consulting Limited

Based in London, TY Consulting is a research and consultancy firm specialising in Turkish market.


  • Consultancy for expanding into Turkey
  • Business-to-Business Research
  • Consumer Research
  • New Product Research
  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CATI


We offer bespoke B2B and B2C market research services including qualitative and quantitative research, market sizing and forecasting. We conduct extensive market research for our clients by collecting market data through tailored surveys, in-depth interviews and focus groups in addition to credible secondary resources such as industry associations and national and international governmental bodies . We finally perform an advanced data analysis to identify the market trends, demographics and segments as well as competitive landscape. Based on our comprehensive market research, we can develop market-sizing models to forecast revenue volumes and market shares for your products and services in the Turkish market. Through our market research services, you can; Identify size of the market for your products and services Identify and analyse market trends and segments Understand the competitive landscape Find local business partners, suppliers and distributors Monitor customer satisfaction levels Our consultancy services can help you set and refine strategies increasing the chances of strong market share in Turkey. Bespoke go- to-market strategy we develop for your business will provide you with a roadmap for fast revenue generation in the marketplace.


Tuğçe has completed MSc in International Business Management at the University of Surrey, attaining a first class degree. Prior to her postgraduate degree, she had studied a BA at the Middle East Technical University (METU) in Turkey, including a semester at Neoma Business School in Rouen, France. Her postgraduate academic studies were sponsored by European Union – Jean Monnet Scholarship Program with the aim to support studies related to Turkey’s alignment with the Enterprise and Industrial Policies of EU. As part of her academic studies, she researched the determinants of Foreign Direct Investments (FDI) originating from the EU Countries in Turkey. She has extensive knowledge on foreign investments and market entry strategies for Turkish market.