We can offer 2 levels of service depending on your needs and budget:
1) A full qualitative market research service
We can design your research needs in line with your business challenge and access a range of customers. We design the research materials, carry out the research and then analyse the results so that we can report back to you via a presentation workshop which ensures that the results are discussed and implemented with actions and responsibilities to move the business/ service forwards
2) A moderation service with briefing and debriefing of results
People are our inspiration and help us derive insight from understanding. We elicit views by listening to needs and journeys so our clients can ensure their ideas fit with their customers. No project is too small or large. We can undertake moderation services and trained in NLP.
- Traditional market research: Individual one on one interviews, focus groups, Workshops, Concensus groups with opinion leaders
- Digital approaches : web assisted interview
- Collective views: Online communities, bulletins and Delphi approaches (we have our own platform for online discussions)
- Observation: Watching customers/ consumers interact where they are the most relaxed
- Home streaming: interviewing in home and streaming to the client computer
Whether you want to understand a marketplace, perceptions of a company or a disease area we can talk and listen to any number of people.
3) Secondary analysis of markets/ services
We can undertake secondary analysis from the internet and other sources and provide cohesive reports so that you can understand the market you are entering as well as know where the gaps are for future work.
4) Internal resource support
Need internal assistance then we can provide interim support with market research projects