Weina Jiang

Market Square Analytics


Marketing Science Specialist - data driven and yet accessible


I am a marketing science consultant, providing services to small and mid-size research agencies on survey research methodology and analytics.  I have extensive experience in segmentation, conjoint, max-diff, turf, driver analysis, mapping, predictive modeling techniques and others.

My philosophy to analytics is data driven and yet accessible – no statistics jargon, only plain English!


  • Brainstorm on briefs
  • Support on proposals/client pitches and presentations
  • Research methodology and sample design
  • Statistical analysis
  • User friendly simulators
  • Excel, SPSS and analytics training


I have 20 years of experience in market research analytics across North America, UK, continental Europe and Asia; and across a wide range of industry sectors including consumer goods, telecom, financial services, pharma, charity, and govenment.

I was a Director of Analytics at Ipsos in New York, and later in the UK; and the Head of Advanced Methods at Holden Pearmain Research for several years.  I’ve been an independent consultant since 2011.

Many of my projects are conjoint and segmentation studies.   A recent project was on the evasion of the TV licence fees.  The conjoint model was independently reviewed and validated by the Department for Culture, Media and Sport’s Evidence and Analysis Unit.   Results were used in the Perry Review submitted to House of Parliament in 2015.


  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Quantitative
  • Specialist techniques