I have 20 years of experience in market research analytics across North America, UK, continental Europe and Asia; and across a wide range of industry sectors including consumer goods, telecom, financial services, pharma, charity, and govenment.
I was a Director of Analytics at Ipsos in New York, and later in the UK; and the Head of Advanced Methods at Holden Pearmain Research for several years. I’ve been an independent consultant since 2011.
Many of my projects are conjoint and segmentation studies. A recent project was on the evasion of the TV licence fees. The conjoint model was independently reviewed and validated by the Department for Culture, Media and Sport’s Evidence and Analysis Unit. Results were used in the Perry Review submitted to House of Parliament in 2015.