wendy maes

Discovery Team - Independent Market Research

Import/Export Market Research Specialist UK/Benelux


I help manufacturers & service companies to explore export & import opportunities by assessing risks and rewards of selling their products and services abroad.  My specialty markets are the UK, Benelux & France. I interview, moderate, research & report in English, Dutch, Flemish and French.

I’ll work with you to …..
• Gain extensive understanding of your chosen export market to facilitate a successful launch of your product over there.
• Provide you with an analysis of your new export market segment.
• Deliver insights about export consumer- and customers and their purchasing habits.
• Analyse the foreign competitive landscape for you and assess whether your product fits in or not.
• Identify local distribution channels, attract new distributors and negotiate with local agents for you.

I’ll do that through …..
• Becoming your exclusive product expert in your export market of your choice.
• Being multilingual and hence addressing all parties in their native language and cut costs on translation and interpretation substantially.


My roots and professional pedigree are founded upon ….

• My extensive EMEA research management and research analyst experience with global blue chips companies.
• My expertise in new product development research, consumer insight gathering and innovation research across countries.
• Hundreds of projects executed across many different sectors including technology, food & beverages, tools, FMCGs, …
• My native & cultural affinity with UK, Benelux & France and experience in other export markets with linguistic links to those.
• My Prince2 project management qualification.
• My diverse manufacturing and research agency background
• My no-nonsense and common sense approach to market research.