We are a full service qualitative healthcare research agency, offering UK and international research.
We offer standard and non-conventional methodologies including:
- Group discussions and focus groups research
- Mini Groups and Triads
- Paired and Individual In-Depth Interviews
- Client workshops (Insight/Value Proposition)
- Ethnographic research
- Key Opinion Leader Mapping/Advocacy
- Desk Research – competitive/SWOT analysis
- Market Understanding
- Development of Diagnostic/Treatment Algorithms
- Concept testing
- Brand positioning/Strategy development
- Packaging/Detail Aid/Advertising research
- Conference research
- Advisory Boards/Seminars
Quantitative Research – conducted in conjunction with strategic partners.
Workshops/Training – offered on a customized basis. This enables companies to receive the market research training they need at a time convenient to them. If you want to assist new colleagues understand the relationship and ways of working between client/research agencies or simply bring yourself up to speed with the latest developments in market research we can offer a high quality experience.
In Healthcare research we have experience across disease areas:
We talk to the following influencers:
- Regulatory Authorities
- Key Opinion Leaders
- Primary Care Doctors
- Hospital/Retail Pharmacists
- Hospital Admins
See examples of our work in 2007 at GE Healthcare by downloading the following published articles. These are two examples of our work into coronary artery disease. You can download our first published article, which focuses on variations on practise patterns across six countries.
Maidwell N, Nuttall W, Shah M, Higashi MK. Evaluation of Coronary Artery Disease: Variations in Practice Patterns Across Six Countries. J Am Coll Cardiol. 2007;49(9):1014-129(367A).
Alternatively, view our article on unique pattern of symptoms in the obese.
Maidwell N, Nuttall W, Shah M, Higashi MK. Evaluation of Coronary Artery Disease: Characterizing the Unique Pattern of Symptoms in the Obese and Morbidly Obese. Circulation 2007;115;e214-e301(P107A).