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DTSTART;TZID=Europe/London:20210622T110000
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SUMMARY:Through the glass darkly - BIG Forum
DESCRIPTION:BIG Forum presents: Through the glass darkly… sifting through the rubble of Covidian economics with Dave Skelsey\, Strictly Financial \nWe are very pleased to announce our June BIG virtual Forum and welcome back a popular friend of BIG\, Dave Skelsey\, who will be giving his view of the past 12 months and it’s impact on research. Some of you may remember previous editions of this tour de force\, in which Dave gave us his\, often wry\, insights into the economic world and predictions for its future. \nThis year will be no exception\, as Dave takes an overview of the impact of Covid on the global economies\, gives his view on where\, when and how the economy might recover\, and the economic/geopolitical headwinds that might arise\, and forecasts as to which social and economic changes might ‘stick’ post Covid. All this neatly wrapped up into the implications on the world of research. \nFind out more and how to book here.
URL:https://theicg.co.uk/event/through-the-glass-darkly-big-forum-3/
LOCATION:Online
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DTSTART;TZID=Europe/London:20191119T080000
DTEND;TZID=Europe/London:20191119T100000
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UID:30172-1574150400-1574157600@theicg.co.uk
SUMMARY:BIG Forum – A Breakfast Briefing
DESCRIPTION:Human Numbers and Numbered Humans – Presented by Jack Miles and Alex Holmes from Northstar Research Partners \nQuantitative research has been criticised for being overly-rational\, dehumanised and only able to deliver value because of quantification bias. Similarly\, qualitative research has been criticised for being subjective and lacking the scale needed to deliver value to businesses. \nOften these criticisms are accepted as being ‘methodological flaws’. However\, shouldn’t researchers look to solve these flaws rather than accept them? Especially when the solutions to these criticisms often already exist. \nJoin us at the BIG Forum on 19th November to hear more about how qualitative and quantitative research can solve one another’s flaws and enable research to deliver better value to B2B marketers.
URL:https://theicg.co.uk/event/big-forum-a-breakfast-briefing-3/
CATEGORIES:External Event
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