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DTSTART;TZID=Europe/London:20200225T080000
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DTSTAMP:20260418T040632
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SUMMARY:BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals
DESCRIPTION:On the surface\, B2B & B2C research are worlds apart\, particularly in terms of audience\, universe size and which methodologies do and don’t work. \nHowever\, there is a common theme that runs through all B2B and B2C research: they both use customer and/or market understanding to inform decision-making that will help them meet their corporate objectives.  The challenges that businesses face on their journey are often the same\, regardless whether they’re selling nappies to parents or components to factory production managers! \nJoin Trinity McQueen as they take you through a journey of; \n\nHow research is used as a tool to help businesses gain commercial leverage in the supply chain\nHow research can challenge ingrained perceptions and the status quo within businesses\nHow research can be used to turn %s into £s\n\nLauren Elliott\, Associate Director at Trinity McQueen will talk the audience through a number of examples where commercial decision-making has been firmly underpinned by customer insight from the business and commercial world. \n  \nMore info about BIG events and to book this event here 
URL:https://theicg.co.uk/event/big-forum-leeds-how-research-helps-businesses-make-strategic-decisions-and-reach-their-corporate-goals-3/
CATEGORIES:External Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Lucy Dunn":MAILTO:membership@thebusinessintelligence.group
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200218T183000
DTEND;TZID=Europe/London:20200218T183000
DTSTAMP:20260418T040632
CREATED:20200120T124040Z
LAST-MODIFIED:20200120T124040Z
UID:30177-1582050600-1582050600@theicg.co.uk
SUMMARY:BIG Forum London: The Future is Social – Presented by Chris Walts\, Head of Social Strategy\, Ogilvy London.
DESCRIPTION:The use of social media is an accepted and commonplace part of the B2C marketing mix\, but is often an afterthought for B2B marketeers. In this presentation Chris will explore social media’s untapped potential for B2B organisations and examine how brands and businesses can measure success in 2020. \nFocusing on three key areas that will help jumpstart businesses B2B social strategy in 2020: understanding the B2B channel mix\, the rise of B2B influencers and the new social C-Suite; Chris will showcase best-in-class examples of social media usage to demonstrate how regardless of business size or type B2B marketeers can implement small changes to drive lasting engagement. \nFor more info about this and other BIG events\, and to book\, visit here
URL:https://theicg.co.uk/event/big-forum-london-the-future-is-social-presented-by-chris-walts-head-of-social-strategy-ogilvy-london-3/
CATEGORIES:External Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Lucy Dunn":MAILTO:membership@thebusinessintelligence.group
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