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X-WR-CALDESC:Events for The ICG
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DTSTART:20190331T010000
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DTSTART:20191027T010000
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DTSTART;TZID=Europe/London:20200310T080000
DTEND;TZID=Europe/London:20200311T170000
DTSTAMP:20260623T034952
CREATED:20191031T123400Z
LAST-MODIFIED:20191031T123400Z
UID:30171-1583827200-1583946000@theicg.co.uk
SUMMARY:IMPACT 2020
DESCRIPTION:NEW DECADE: NEW FORMAT: NEW VENUE \n\n\nThe business of insight is facing the most radical set of challenges it has ever seen. Commercial\, social and political pressures are having a major effect on how we seek to understand consumers and citizens\, and how we organise and perform our work. It’s time for a conference that tackles these issues head on. \nTo celebrate the launch of Impact 2020\, taking place on 10-11 March 2020 at Hilton London Bankside\, 20 reduced price limited release full-delegate tickets and 20 one-day* tickets are now on-sale. Contact conference@mrs.org.uk to secure your seat at this must-attend event! \n*Book today and choose your day when the programme is announced in November 2019
URL:https://theicg.co.uk/event/impact-2020-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200123T090000
DTEND;TZID=Europe/London:20200123T170000
DTSTAMP:20260623T034952
CREATED:20191031T123244Z
LAST-MODIFIED:20191031T123244Z
UID:30170-1579770000-1579798800@theicg.co.uk
SUMMARY:Kids & Youth Insights 2020
DESCRIPTION:Kids & Youth Insights 2020 showcases an inspiring collection of research projects that demonstrate how brands\, government and the third sector are gathering and using insight to strengthen understanding\, improve engagement and tailor offerings to better serve and support young people. \nDon’t miss contributions from BBC\, Public Health England\, IKEA\, Sport England\, ITV\, Save The Children\, The Student Room\, NHS South West London Health and Care Partnership\, Women In Sport. \nMore brands to be announced soon… \nAttend this event to: \n\nExamine new methods\, tools and guidelines for improving integrity and outputs from kids research\nExplore the growth opportunities and appeal of voice tech and voice content for children and families\nExamine youth online media habits and determine how media brands can win fickle young audiences\nAnalyse what ‘keeping it real’ for young people actually looks like in terms of your brand strategy\nEvaluate different techniques for researching emotive and sensitive topics with young respondents\nGain new insights into aspirations\, desires and struggles young people today are facing\nExplore how to engage\, motivate and empower kids and teens to make better health and exercise decisions
URL:https://theicg.co.uk/event/kids-youth-insights-2020-3/
CATEGORIES:External Event
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191114T090000
DTEND;TZID=Europe/London:20191114T173000
DTSTAMP:20260623T034952
CREATED:20191031T123008Z
LAST-MODIFIED:20191031T123008Z
UID:30168-1573722000-1573752600@theicg.co.uk
SUMMARY:MRS Financial Services Research Conference
DESCRIPTION:This year’s event explores a range of novel research approaches being used to uncover insights into new business challenges and opportunities for financial services providers. Explore some of the critical issues facing UK financial consumers and how market research is supporting the delivery of real solutions. \nHear new insights and explore research journeys from: \nLloyds Banking Group * Visa Innovation Centre * RBS * WorldRemit * TSB * Fairer Finance * Financial Inclusion Centre * Legal & General * Money and Pensions Service * News UK * Payment Systems Regulator \nA packed day where delegates will: \n\nExplore financial consumer attitudes\, market trends and key industry challenges\nExamine how AI\, emerging tech and new methodologies are delivering better outcomes in FS research\nHear how insight is supporting decision making and helping FS providers to seize new commercial opportunities\nGain an industry perspective on how to address equality\, fairness and vulnerability in financial services\nHear from challenger banks on using insight to build better brand engagement\nExamine how insights are supporting the development of chatbot and mobile banking app design
URL:https://theicg.co.uk/event/mrs-financial-services-research-conference-3/
CATEGORIES:External Event
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DTSTART;TZID=Europe/London:20191111T080000
DTEND;TZID=Europe/London:20191111T170000
DTSTAMP:20260623T034952
CREATED:20191028T110304Z
LAST-MODIFIED:20191028T110304Z
UID:30166-1573459200-1573491600@theicg.co.uk
SUMMARY:Introduction to Behavioural Economics
DESCRIPTION:Learn behavioural change and how it effects and improves our chances of commercial success.\nAll business depends on selling or marketing to human beings. Anything that helps us better understand how and why people make decisions (for example – buying things) must improve our chances of commercial success. \nBehavioural Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement it. \nThe course is an entertaining and lively mixture of collaborative learning\, and team exercises and the form of the training will be in line with the principles of Behavioural Economics itself – full of experiments\, case histories and even some psychological illusions. \nAttendees are encouraged to bring their own stories and examples. \nWho would benefit\nThis course will touch all aspects of business\, not just market research and insight: so all those who work in marketing\, creative and innovation will benefit from this\, as will those in communications development and culture and change management. \nIn short\, it is essential for anyone whose role involves exploring or affecting decision-making in both B2C and B2B. \nObjectives\n\nTo explore why the old rational/cognitive model still clings on and the limits of the information-processing and ‘messaging’ models of communication.\nTo unveil in its place\, the new understanding of the brain with an emphasis on the role of System 1 and System 2 and how they differ.\nTo understand the role and importance of engaging the emotions.\nTo open up new areas such as priming\, norms\, heuristics and availability.\nTo jointly probe what this means for research\, communications\, changing consumer (and B2B) behaviour and communication and new product development.\n\nLearning outcomes\n\nReplace the old ‘faulty\, if seductive’ model of the Rational Consumer\, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.\nThis will affect how you make decisions within company culture\, across all elements of marketing such as pricing\, positioning\, creativity\, communications and innovation.\nIn its place\, concepts such as choice architecture\, heuristics\, anchoring\, priming and the effect of other such cognitive biases will be clearly explained and collaboratively applied.\nSpecifically\, what does it mean for research\, insight\, brands and communications?\n\nLevel\nSpecialist
URL:https://theicg.co.uk/event/introduction-to-behavioural-economics-3/
CATEGORIES:External Event
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