BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ICG - ECPv6.3.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://theicg.co.uk
X-WR-CALDESC:Events for The ICG
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20211031T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20221030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231102T110000
DTEND;TZID=Europe/London:20231102T120000
DTSTAMP:20260414T114330
CREATED:20231003T105051Z
LAST-MODIFIED:20231021T114024Z
UID:36416-1698922800-1698926400@theicg.co.uk
SUMMARY:A love letter from AI to the qualitative researcher
DESCRIPTION:This webinar has been generously sponsored by OPPI – the platform for market researchers seeking to enhance their qualitative and quantitative studies through opinion crowdsourcing and audience insights. Using state-of-the-art data analytics\, OPPI captures the nuances of human conversation through crowd-sourced opinions\, providing real-time\, actionable insights. Imagine integrating these rich\, qualitative insights into your current quantitative data sets seamlessly. With OPPI\, you can offer your clients a complete understanding of their target audience by blending numbers with narratives. \n \n  \nThis webinar\, presented by ICG member Tom Woodnutt\, Feeling Mutual\, will cover how qual researchers feel about AI and how AI feels  about qual researchers.  Tom will also cover the benefits of AI-supported qual and the centrality of humans to the process. \nThe webinar will also include a Q&A session\, as well an interactive discussion about our experiences of AI to date. \nTom Woodnutt \n \nTom is the founder of the insight & strategy collective – Feeling Mutual. \nFeeling Mutual specialises in global\, online and mobile qualitative research\, tackling diverse briefs (from Innovation to Brand and Communications Strategy\, Creative Development\, UX and Customer Experience. \n \nTom Woodnutt \n \nhttps://feelingmutual.com \nhttps://www.linkedin.com/in/tomwoodnutt/ \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/a-love-letter-from-ai-to-the-qualitative-researcher/
LOCATION:https://zoom.us/j/92843742944
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/18-Swirls.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231024T110000
DTEND;TZID=Europe/London:20231024T130000
DTSTAMP:20260414T114330
CREATED:20230919T093356Z
LAST-MODIFIED:20230927T103815Z
UID:36352-1698145200-1698152400@theicg.co.uk
SUMMARY:ICG Training: Transforming Online Market Research using Gamification; The Science\, Design Application\, and Impact
DESCRIPTION:This session has been generously sponsored by GiftPay\, empowering you to send instant rewards to your participants at no extra cost\, redeemable at 80+ top retailers of your choice \n \n  \n \nIn this 2-hour training session with Betty Adamou\, learn the science and psychology behind gamification\, and why it’s being used in every industry on the planet – and why we need more of it in market research: \n\nUnderstand what a ‘Survey MOT’ is\, and how you can use this approach to improve your questionnaire\, even pre-gamification\nSee examples of real gamified surveys that have worked well\, and hear case studies where Betty Adamou has used gamification in online surveys for her clients\, with shared impact stories and results\nGet pro-tips and best practice design guidance for designing your own gamified survey\nGain an experience-driven guide on implementing your design back at the office\nGet a view into the future; where will gamification in online market research be 5-10 years time?\n\nWhy should you attend? \nCountless market researchers have grown frustrated by the juxtaposition between industry buzz about technologies like VR\, AR\, and the Metaverse\, but still struggle in the day-to-day when it comes to gaining quality data from engaged participants through online surveys. This session shows how gamification can and has proven to be one of the most effective design and technical approaches to better the research experience\, for everyone involved\, with practical tips and ‘how to’ guides. Take-away more confidence in what gamification is (and isn’t)\, while learning the fundamentals of design so you can start elevating your projects from today. If you’re keen to find a method that can really help you turn things around and increase response rates\, lower drop-out rates\, and increase participant engagement for better data quality and reliability\, then this training session is for you. \nAbout Betty Adamou \n \nBetty is the inventor of ResearchGames™\, Founder of Research Through Gaming\, and author of ‘Games and Gamification in Market Research’ (Kogan Page\, 2018)\, the first book on using game-based methods for online surveys\, now published in three languages. \nBetty is an in-demand ‘Serious Games’ and Gamification Designer\, workshop facilitator\, university guest lecturer\, and consultant. Betty regularly works on behalf of Fortune 500 brands\, charities\, and agencies where she supports businesses to design engaging and data-driven games to solve commercial problems. \nHer games have been played by more than 20\,000 people worldwide\, and to fantastic user feedback. \nBetty has gained several accolades and awards in innovation\, including 1 of 7 women shaping the future of market research\, winner of the NGMR Disruptive Innovation Award\, the Enfield Entrepreneur of the Year Award\, and Ginny Valentine Badge of Courage Award. \nShe has been interviewed by publications globally on her innovative approach to research – most recently on BBC radio in the UK. \nDuring the first COVID-19 lockdown\,  Betty also launched the Not Sorry Club\, a not-for-profit that celebrates and inspires unapologetic women\, which has seen its’ first podcast series ‘Tales of Female Badassery’. \nIn 2023\, Betty also published a book of poetry ‘//VLAMIS\\’\, and is Community Chair for the 2023 Gamification Europe Conference. \nLinks \nInstagram: @BettyAdamou \nX: @BettyAdamou \nLinked In: https://www.linkedin.com/in/bettyadamou/ \n Website: www.bettyadamou.com. \nResearch Through Gaming website: www.researchthroughgaming.com \nBook companion website: www.gamesandgamification.com \nBuy the book online through the publishers’ website: www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357 \nNot Sorry Club: www.notsorryclub.com \nREGISTER FOR THIS TRAINING SESSION HERE\nInterested in this training session? Why don’t you join our earlier interview with Betty on Thurs 5th Oct? \n 
URL:https://theicg.co.uk/event/icg-training-transforming-online-market-research-using-gamification-the-science-design-application-and-impact/
CATEGORIES:ICG Training
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2023/09/Betty-picture-e1695116496660.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230525T110000
DTEND;TZID=Europe/London:20230525T120000
DTSTAMP:20260414T114330
CREATED:20230502T120024Z
LAST-MODIFIED:20230524T111552Z
UID:35654-1685012400-1685016000@theicg.co.uk
SUMMARY:To AI or not to AI. Is this the question?
DESCRIPTION:This webinar has been generously sponsored by Qualzy\, an innovative web-based platform for Qualitative Researchers to create and manage short-term and long-term communities\, diary studies\,  video projects and more. It’s complete with state-of-the-art AI powered tools\, outstanding support\, and cost-effective pricing. \n \nIn this webinar\, Phil Barden and Dr Dirk Held will be talking to us about AI and its applications for marketing/market research. \nSpecifically\, they’ll cover: \n\nWhat is AI and how does it work for marketing purposes?\nWhat are marketing related use cases?\nWhat are the limitations?\nHow to judge where and how AI can help or not.\n\nDr Dirk Held \n \nDr Dirk Held is the co-founder of DECODE marketing consultancy GmbH and also aimpower GmbH\, DECODE’s sister company that specialises in AI. He is one of the leading experts in translating scientific findings into actual marketing practice. Author of several bestselling books on the topic of neuromarketing\, he advises international brands on how to optimise their marketing activities. Dirk has a degree in psychology\, an MBA and his PhD in behavioural economics was about the influence of brands on purchasing decisions. His most recent publication was the book ‘AI in brand management’ (published in German in 2019). \nPhil Barden \n \nPhil Barden is Managing Director of DECODE marketing ltd. After 25 years in client-side brand management (Unilever\, Diageo\, T-Mobile)\, Phil became a client of DECODE. The impact of their behavioural science approach on T-Mobile’s relaunch was so commercially successful that Phil quit to join DECODE and set it up in the UK. Author of ‘Decoded. The Science Behind Why We Buy’ and a Fellow of The Marketing Society\, Phil works with many clients and agencies in the application of behavioural science to day-to-day brand and shopper marketing activities. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE \nOnce registered\, login for the session is https://meet.goto.com/145863309
URL:https://theicg.co.uk/event/to-ai-or-not-to-ai-is-this-the-question/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/digital-webinar-500807252-1.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230518T110000
DTEND;TZID=Europe/London:20230518T120000
DTSTAMP:20260414T114330
CREATED:20230502T160620Z
LAST-MODIFIED:20230503T153356Z
UID:35670-1684407600-1684411200@theicg.co.uk
SUMMARY:Disability: Breaking down the barriers
DESCRIPTION:This webinar is generously sponsored by McGowan Transcriptions\, specialists in Market Research multiple voice transcription since 1993. \n \n  \nWe’re pleased to have ICG member Steven Lacey\, The Outsiders\, talk to us about his experiences and knowledge. \nSteven Lacey is an ex-strategist and award-winning qualitative researcher. He runs The Outsiders\, which conducts lots of research in the diversity space. Steven is disabled and neurodiverse. \nSteven will present to the ICG on ‘Disability breaking down the barriers’. He will describe his life and challenges and then explore the lives of those with disabilities\, the barriers\, and what brands can do. He will also provide tips on the best ways to conduct research\, how to represent people with disabilities in marketing and how to create good innovation. \nREGISTER HERE\n  \nOnce you’ve registered\, login is: \nJoin Zoom Meeting \nhttps://us06web.zoom.us/j/9884032090?pwd=YjNLcW92OCs3T3J1UE0xRUhVOEFTdz09 \nMeeting ID: 988 403 2090 \nPasscode: P8nA15 \n 
URL:https://theicg.co.uk/event/disability/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2023/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230209T110000
DTEND;TZID=Europe/London:20230209T120000
DTSTAMP:20260414T114330
CREATED:20230109T121725Z
LAST-MODIFIED:20230206T142955Z
UID:32015-1675940400-1675944000@theicg.co.uk
SUMMARY:Data Visualisation: An art or a science?
DESCRIPTION:This webinar is generously sponsored by Rigour Research  \n \nIn this ICG webinar Andrew Le Breuilly from Arrowstream and Colin Wojtowycz from Datawoj provide a practical insight into the world of data visualisation. The webinar will provide you with tips that you can immediately apply to your work as well as introducing you to some shortcuts for designing insightful dashboards for the Market Research industry. \nThe webinar has been created specifically for the ICG and is suitable for both quantitative and qualitative researchers. \nAndrew Le Breuilly \n \nAndrew Le Breuilly\, founder of Arrowstream\, has over 15 years of experience working in Data Visualisation and Market Research\, as well as delivering training for clients and for Royal Holloway’s MBA and MSc programmes. He particularly specialises in taking large-scale complex surveys and creating intuitive interactive dashboards for global market research companies. Andrew recently led Arrowstream to become finalists of the ASC/MRS Best Technology Innovation Award 2022 for their new product that rapidly prepares survey data for dashboarding and reporting tools. \nLinkedin: https://www.linkedin.com/in/alebreuilly/ \nWebsite: https://arrowstream.co.uk \nColin Wojtowycz \n \nColin is an expert in visualising business and research data into actionable insights. He has experience of delivering many successful data visualisation consultancy projects. Building on many years of delivering Research and Intelligence to inform Local Government service planning and delivery.  Specialising in survey design\, analysis and reporting to understand stakeholder opinion. As a certified Tableau Data Analyst\, he creates insightful data visualisations and interactive dashboards within Tableau Desktop. \nLinked In: https://www.linkedin.com/in/datawoj/ \nTwitter: https://twitter.com/datawoj \nTableau Public Portfolio: https://public.tableau.com/app/profile/colin.wojtowycz#!/ \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/data-visualisation-an-art-or-a-science/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/02/shutterstock_1531731413-copy.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221215T110000
DTEND;TZID=UTC:20221215T120000
DTSTAMP:20260414T114330
CREATED:20221115T144613Z
LAST-MODIFIED:20221115T145143Z
UID:31869-1671102000-1671105600@theicg.co.uk
SUMMARY:Cyber Security: Defence in Depth
DESCRIPTION:In this webinar\, Rick Wilmott\, head of Sales and Marketing\, and Scott Brooks\, Cyber Security Expert at Cheeky Munkey\, will take us through; \n\nHow to be more Cyber aware\nThe threat landscape\nHow are small businesses targeted?\nWhat can I do to protect my business?\n\nIf you’ve had any IT security ‘horror stories’ and are willing to share what happened and what you learned from the experience\, we’d love to hear from you during the webinar. \nAbout Cheeky Munkey \nBased in St Albans\, Hertfordshire\, Cheeky Munkey has been providing managed IT Support in London and throughout the UK to businesses since 1999. We deliver Enterprise-level services and solutions at prices that work for you. \nOur team of experts will become your personal IT department; rapidly and efficiently responding to issues\, often before you even know they exist. Covering everything from your servers and network infrastructure\, to your computers\, workstations and mobile devices\, we provide end-to-end solutions for all of your technology needs. \nhttps://cheekymunkey.co.uk/ \nREGISTER FOR THIS FREE WEBINAR HERE  \n  \n(Once you’ve registered\, login is https://meet.goto.com/145863309) \n  \n  \n 
URL:https://theicg.co.uk/event/cyber-security-defence-in-depth/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/png:https://theicg.co.uk/wp-content/uploads/2022/11/Cheeky-Munkey-logo.png
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221027T110000
DTEND;TZID=UTC:20221027T120000
DTSTAMP:20260414T114330
CREATED:20220927T072309Z
LAST-MODIFIED:20220927T072825Z
UID:31561-1666868400-1666872000@theicg.co.uk
SUMMARY:Get Off the Feast & Famine Rollercoaster!
DESCRIPTION:How often do you find yourself riding the feast and famine rollercoaster? \nWorking and busy one month\, but with no work to keep you busy the next month. Time to do more marketing when you’re not busy – and then no time to keep in touch with prospects when you’re busy with clients. \nSound familiar? Time to get off this rollercoaster? \nThen come along to this ICG Webinar at 11am on 27 October 2022. We’ll be joined by Chantal Cornelius\, who has been running Appletree Marketing for over 22 years. She’s run a number of very popular webinars for us in the last few years and she’ll be sharing more of her invaluable knowledge with us. \nChantal does marketing very differently to many other people in her industry. In this webinar she’ll show you a simple way to plan your marketing for 2023\, that will keep you off the feast and famine rollercoaster for next year and beyond. \nHere’s what one of Chantal’s Marketing Research clients said: \n“HUGE thanks again for everything you’ve done over the years\, Chantal. Research Insight is stronger\, more customer-focused and more successful as a result of your advice/input (and cheerful cajoling!) and the excellent work of your team.” \nFormer ICG Member Martin Holliss\, Managing Director\, Research Insight \nChantal Cornelius \n \nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants and trainers to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow. \nShe has written and published two books on marketing and business survival and is regularly asked to speak to groups of businesses on these subjects. Chantal successfully uses her planning techniques to make sure that her business\, and those of all her clients\, stay off the dreaded feast and famine rollercoaster. She can do the same for you too. \nwww.Appletreeuk.com \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/get-off-the-feast-famine-rollercoaster/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20221013T110000
DTEND;TZID=UTC:20221013T120000
DTSTAMP:20260414T114330
CREATED:20220817T112916Z
LAST-MODIFIED:20221004T112504Z
UID:31402-1665658800-1665662400@theicg.co.uk
SUMMARY:Applications of Behavioural Science to Quantitative Market Research
DESCRIPTION:This webinar is generously sponsored by MIS Group  \n  \nOver the past decade or more\, many market research agencies and their clients have been influenced by findings from behavioural science. In particular\, some agencies have incorporated insights and approaches from behavioural science into their qualitative research offer. \nHowever\, while some have also had similar success in quantitative research\, there remains significant untapped potential here. A huge opportunity exists for clients to improve their ability to understand\, predict\, and influence key stakeholder behaviour – through application of behavioural science insights and approaches to quantitative research. \nThis webinar will provide you with both the theory and tools to rectify this. We’ll first examine behaviour change models in detail. Next\, we’ll look at behavioural economic approaches. Finally\, we’ll cover personality trait insights. \nThis webinar will provide both the rationale for why\, but crucially also the “how to”. Importantly\, everything described will complement existing quantitative research techniques and data collection methods. Therefore\, no significant initial investment is required to put any of these approaches into practice. \nThe webinar will also summarise the highlights from a detailed\, upcoming 35-page guide: Applications of Behavioural Science to Quantitative Market Research. A free copy can be pre-ordered here: https://www.activate-research.com/quantitative-research-guide \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/applications-of-behavioural-science-to-quantitative-market-research/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/04/christin-hume-Hcfwew744z4-unsplash-scaled-e1649327500325.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220901T110000
DTEND;TZID=UTC:20220901T120000
DTSTAMP:20260414T114330
CREATED:20220726T104731Z
LAST-MODIFIED:20220831T190456Z
UID:31351-1662030000-1662033600@theicg.co.uk
SUMMARY:Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research
DESCRIPTION:Online sampling has revolutionized research\, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However\, with this explosion in the amount of research being conducted online have come significant concerns over the quality of data that can be collected using online samples. \nIn this webinar Prolific’s research consultant Andrew Gordon will be discussing why data quality should be a key focus of the research you conduct online and how making business decisions based on low quality data can lead to poor outcomes for your company. He will be discussing what data quality actually is\, why it matters for industry research\, where low quality data comes from\, and\, most importantly\, what you can do to ensure that the data you receive from your online research is of the highest possible quality. There will also be ample time for questions. \nAreas that will be covered\n\nData quality – what it is\, where it comes from\, and why you should care\nImpacts of low data quality on your strategic decisions and bottom line\nFive simple steps that you can take today to increase the quality of the data you are basing your business decisions on\n\nAssessing panel provider\nValidating your participants\nChoosing the correct sample\nEffective study design\nFair treatment of participants\n\n\n\nAndrew Gordon \nAndrew Gordon\, PhD\, is Prolific’s Research Consultant. Dr Gordon completed a BSc in Psychology at Roehampton University\, followed by an MSc in Neuropsychology at the University of Bristol\, and a PhD in Cognitive Neuroscience also at the University of Bristol examining the neural underpinning of reliance on misinformation. Before working for Prolific he spent two years as a Postdoctoral Scholar at the University of California\, Davis\, working on creating new behavioural and functional imaging paradigms for assessing cognitive control in children with ASD. At Prolific he works directly with researchers to make sure that they get the most out of Prolific and supports them at each stage of the research process. \nProlific is an online research platform that quickly finds research participants you can trust. Just insert your survey link\, find your target audience and collect your responses. Launch your study to tens of thousands of trusted participants in minutes. \n  \nREGISTER FOR THIS WEBINAR HERE \n(Once you’ve registered\, the login for the webinar is https://meet.goto.com/145863309) \n 
URL:https://theicg.co.uk/event/bad-data-causes-bad-decisions-how-to-solve-the-problem-of-data-quality-in-your-online-research/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/07/18-Admit-One.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220707T110000
DTEND;TZID=UTC:20220707T120000
DTSTAMP:20260414T114330
CREATED:20220519T111643Z
LAST-MODIFIED:20220519T132653Z
UID:31149-1657191600-1657195200@theicg.co.uk
SUMMARY:Exploring Conjoint Analysis
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \nConjoint Analysis: What is it? How does it work? What does it tell you? \nThis is a hands on session run by ICG member Saul Dobney on how conjoint analysis uses attributes and levels to define virtual products and services\, how these are tested in choice-tasks with consumers\, and how the these choices drive calculations of utility scores and customer value which can be combined into market models for forecasting and product optimisation. \nIf you’ve heard of conjoint analysis but don’t know what it is\, or you’ve used conjoint analysis and want some hints and tips on how to do conjoint analysis better\, then this is the webinar for you. \nSaul Dobney \n \nSaul Dobney is the founder of dobney.com marketing insight and has been running conjoint and trade-off projects for more than 20 years\, developing the Cxoice Survey Software Suite along the way to solve challenges like using conjoint analysis by phone (WATI)\, and to make conjoint analysis more realistic\, developing several new question types along the way. \nREGISTER FOR THIS FREE WEBINAR HERE \ndobney.com marketing insight – https://dobney.com \nConjoint Explorer: https://dobney.com/conjoint-explorer–k130 \nCxoice Software: https://cxoice.com \n 
URL:https://theicg.co.uk/event/exploring-conjoint-analysis/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/05/18-Expertise.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220512T110000
DTEND;TZID=Europe/London:20220512T120000
DTSTAMP:20260414T114330
CREATED:20220512T100000Z
LAST-MODIFIED:20220324T122007Z
UID:14034-1652353200-1652356800@theicg.co.uk
SUMMARY:Applications of personality psychology to market research
DESCRIPTION:This webinar is generously sponsored by Audiense \nPersonality traits have been shown to be effective predictors of behaviour. What’s more\, they are not difficult to collect. In this webinar ICG member Chris Harvey\, Activate Research\, will explore common personality tests and models and describe a range of specific applications to both qualitative and quantitative market research. Qual and quant researchers wanting to understand more about how personality traits can help us better understand\, predict\, and influence behaviour will benefit from attending. \nChris Harvey \n \nChris Harvey is the Founder of Activate Research\, which inspires change and drives growth through enabling a deeper understanding of how people think and why they behave as they do. Drawing on an MSc Behavioural Science and 15 years research industry experience\, Activate Research adds complementary insights and approaches from behavioural science – and psychology more broadly – to agencies’ research offer. This enables end clients to better understand\, predict\, and influence target audience behaviour. \n \nREGISTER FOR THIS FREE WEBINAR TODAY. OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/applications-of-personality-psychology-to-market-research/
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/01/icg.1092513062.demo_.jpg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220406T110000
DTEND;TZID=UTC:20220406T120000
DTSTAMP:20260414T114330
CREATED:20220324T120157Z
LAST-MODIFIED:20220405T092212Z
UID:30684-1649242800-1649246400@theicg.co.uk
SUMMARY:Segmentation Is Cool\, No Really\, It Really Is…
DESCRIPTION:This webinar is generously sponsored by Rigour Research Ltd\, your data collection and advanced analysis partners \n  \n \nJoin ICG member Nic Bulois\, Insight Angels\, in this round-table online discussion about when and how to do segmentation studies and the range of models out there which could help. \nREGISTER FOR THIS INTERACTIVE WEBINAR – BE READY TO SHARE YOUR THOUGHTS!
URL:https://theicg.co.uk/event/segmentation-is-cool-no-really-it-really-is/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=image/jpeg:https://theicg.co.uk/wp-content/uploads/2022/03/social-media.jpeg
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220331T110000
DTEND;TZID=UTC:20220331T120000
DTSTAMP:20260414T114330
CREATED:20220324T105729Z
LAST-MODIFIED:20220324T112921Z
UID:30675-1648724400-1648728000@theicg.co.uk
SUMMARY:Using Digital Ethnography and Journey Mapping to research omni-channel customer journeys
DESCRIPTION:Eugene Murphy\, Founder and CEO of Indeemo will  present the Indeemo platform and demonstrate how Indeemo’s new Journey Mapping capability can lend itself to researchers’ digital ethnography and help them better understand omni-channel purchase / customer journeys. \nMore specifically\, you will better understand how to effectively research the following; \n– click and collect – researching a known journey. \n– vaccine journey – taking a more exploratory approach to journey mapping \n– and much more. \nREGISTER FOR THIS FREE WEBINAR HERE. OPEN TO ICG MEMBERS AND NON-MEMBERS 
URL:https://theicg.co.uk/event/using-digital-ethnography-and-journey-mapping-to-research-omni-channel-customer-journeys/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220113T110000
DTEND;TZID=Europe/London:20220113T120000
DTSTAMP:20260414T114330
CREATED:20220113T110000Z
LAST-MODIFIED:20220113T110000Z
UID:30258-1642071600-1642075200@theicg.co.uk
SUMMARY:Your Digital Marketing Masterplan
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \n  \nHow would it feel to get your marketing done and dusted for the week\, month\, year? This webinar\, by Louise Dillon\, Armadillo Social\, will talk you through the strategies and tools you need to create a successful marketing plan for the next 6 to 12 months. \n \nWe will cover: \n\nCreating the perfect profiles\nLocating your perfect clients\nHow to identify and create great content\nThe secret weapons you need\n\nStart the New Year as you mean to go on with an effective\, efficient marketing plan. \nAbout Louise/Armadillo Social  \n \nLouise created Armadillo Social to give a voice to professionals and businesses online. She works with you on your digital strategy\, creates social campaigns and content and provides training for you and your team. \nShe is a senior professional with over 15 years experience in the media industry and a first class strategist and trainer. \n \nREGISTER FOR THIS FREE WEBINAR HERE  \nWANT TO LEARN MORE FROM LOUISE? \n \nWe are grateful that Louise is offering ICG MEMBERS 20% off ANY OF HER TRAINING SESSIONS listed here throughout 2022. Use the code ICG2022 at the checkout.
URL:https://theicg.co.uk/event/your-digital-marketing-masterplan-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211216T120000
DTEND;TZID=Europe/London:20211216T130000
DTSTAMP:20260414T114330
CREATED:20211216T120000Z
LAST-MODIFIED:20211216T120000Z
UID:30259-1639656000-1639659600@theicg.co.uk
SUMMARY:De-mystifying COM-B and exploring how it can be used in Research
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \n \nFollowing on from an ICG members’ egroup discussion\, we’re delighted that ICG member Elina Halonen\, Square Peg Insight\, will take us through what this model of behaviour is\, how it can be applied in research\, what its benefits and pitfalls are\, and where members can go to understand more about it. \nJoin in the discussion \nWe have a Forum link for this subject on our website. Elina would love you to post any questions or experiences you have of using the model in this Forum before the webinar so that she ensures she covers your questions in the webinar. Feel free to continue discussing this area after the webinar as well. You have to be logged in to the ICG website to access the Forums. \nREGISTER FOR THIS WEBINAR HERE \n 
URL:https://theicg.co.uk/event/de-mystifying-com-b-and-exploring-how-it-can-be-used-in-research-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211111T110000
DTEND;TZID=Europe/London:20211111T120000
DTSTAMP:20260414T114330
CREATED:20211111T110000Z
LAST-MODIFIED:20211111T110000Z
UID:30253-1636628400-1636632000@theicg.co.uk
SUMMARY:How can LEGO® SERIOUS PLAY® be used in qualitative market research?
DESCRIPTION:This webinar is generously sponsored by iPoint Market Research.  \n  \nJoin us to hear from Per Kristiansen\, a Master Trainer and co-founder of LEGO® SERIOUS PLAY® and ICG member Giulia Fabrizi\, a certified practitioner of this method. \nPer will explain the scientific foundations of the method and Giulia will take you through some interesting applications of the method for qualitative market research (business and consumer). \n \nMore specifically\, this webinar will take you through; \n\nThe neuroscientific foundation of LSP. The foundations of the method are inspired by several theories including Piaget’s constructivism\, Papert’s constructionism and neuroscience. In extreme synthesis\, when you build with your own hands\, you activate connections between hand and mind that can awaken knowledge; this knowledge allows you to see a situation from a different point of view and offers new elements to face and manage it\, drawing on the enormous wealth of skills and competences that are not always used\, following the patterns of experience.\nLSP as a business and consumer tool.  LSP can help teams t analyze the brand vision and the brand/company DNA. LSP can also help consumers uncover the values they associate with the brand/company. It can be also applied to so many other requirements\, e.g. customer or patient journeys\,  support in NPD or service development\, or store layout development.\n\nPer Kristiansen \nPer Kristiansen is currently a partner in Trivium\, a Copenhagen based consultancy. He joined Trivium in 2006. Per focuses on LEGO® SERIOUS PLAY® and delivers facilitator training programs and works directly with his own clients. He works all over the world. Together with Robert Rasmussen\, he is the author of the book “Building a Better Business with the LEGO® SERIOUS PLAY® method”\, published in July 2014. For information on the LSP courses\, visit: https://seriousplay.training/ \nGiulia Fabrizi \nGiulia Fabrizi is a qualitative market researcher and ICG member\, working in this field since more than 20 years. She loves to connect various disciplines and explore new fields in which qualitative research can be blended and infused. \nMORE ABOUT LEGO® SERIOUS PLAY® \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON MEMBERS  \n  \nLogin on the day is https://global.gotomeeting.com/join/145863309 \n\n 
URL:https://theicg.co.uk/event/how-can-lego-serious-play-be-used-in-qualitative-market-research-3/
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211028T110000
DTEND;TZID=Europe/London:20211028T120000
DTSTAMP:20260414T114330
CREATED:20211028T100000Z
LAST-MODIFIED:20211028T100000Z
UID:30252-1635418800-1635422400@theicg.co.uk
SUMMARY:How To Make Networking Work For You (On and Offline)
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \n \nIn this interactive webinar\, ICG member Deanne Gold\, iPoint Market Research\, who successfully networks herself and has presented several talks on the subject\, will talk us through what it means to network\, what to do/avoid\, how to successfully mesh on and offline interactions\, and specifically\, how to apply this to the market research industry. \nWe encourage attendees to share their stories and thoughts during this session. \n  \nAbout Deanne/ iPoint  \nDeanne\, together with her husband and business partner Marc\, run iPoint and are both ICG members. iPoint Market Research is a dedicated team of fieldwork recruiters and project managers with a passion for excellence. \n  \nREGISTER FOR THIS FREE INTERACTIVE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS \n  \nOnce you’ve registered\, login for this webinar is https://global.gotomeeting.com/join/145863309 \n 
URL:https://theicg.co.uk/event/how-to-make-networking-work-for-you-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211014T110000
DTEND;TZID=Europe/London:20211014T120000
DTSTAMP:20260414T114330
CREATED:20211014T100000Z
LAST-MODIFIED:20211014T100000Z
UID:30251-1634209200-1634212800@theicg.co.uk
SUMMARY:This Too Shall Pass:  Navigating Change with  a Sense of Humour
DESCRIPTION:This webinar is generously sponsored by Qualzy (formerly Web Creator Suite)\, a platform which supports all your asynchronous project needs including diary tasks\, UX research\, video blogging\, international projects\, long term communities and much much more. \n \n  \nWe live in an ever-changing world and most of us fear change\, so how do we survive? \nWe are faced with Covid\, Brexit\, climate change and a re-emergence of ABBA (wait\, is that relevant?)\, and somehow\nwe try make sense of it all. \nIn this session  Greg Arthur\, Transformation Coach\, Lifeology\, provides you with practical tips and guides that will not only help your business navigate change\, but\, more importantly\, it will give you tools to be more change resilient. \n \nAbout Greg \n \nGreg started adult life out of integrity with himself and in a career he had no interest in\, and so has seen the value in striving for authenticity in all that we are and do. \nThis quest to guide people towards their truth\, whatever it may be\, has led him to be a coach\, mentor and change agent. He works in companies and with individuals to help improve self-esteem and productivity and to neutralise\nstigma\, both internally and externally\, as well as navigating them through change. \nHis path has been varied\, providing him with business and project management experience\, as well many years in Corporate Social Responsibility\, where he discovered the joy and skill involved in marrying the needs of communities and projects with corporate donors. \nHe has learnt that compassion and empathy are key to understanding the stories and needs of those you wish to assist. He now offers his  time to peer mentor people living with HIV. \nOriginally from South Africa\, he is now based in London and runs his own business\, Lifeology\, with his best friend.\nHe is a keen runner and swimmer (these help him to clear his mind)\, a casual yogi and love a good book. You will also catch him often out of London as he feeds his curiosity about culture and the world through travel. \n  \n  \nREGISTER FOR THIS FREE WEBINAR HERE – OPEN TO ICG MEMBERS AND NON-MEMBERS\n  \nJoining link for webinar is https://global.gotomeeting.com/join/145863309
URL:https://theicg.co.uk/event/this-too-shall-pass-navigating-change-with-a-sense-of-humour-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210930T110000
DTEND;TZID=Europe/London:20210930T120000
DTSTAMP:20260414T114330
CREATED:20210930T100000Z
LAST-MODIFIED:20210930T100000Z
UID:30246-1632999600-1633003200@theicg.co.uk
SUMMARY:ICG Webinar: Behavioural Economics: A Practical Guide For Market Researchers
DESCRIPTION:This webinar is generously sponsored by Qualzy (formerly Web Creator Suite) \n \n  \nThe webinar will be run by ICG member Emma Woodley\, Truth Be Gold Behavioural Insight. \n \n \nThe webinar will demonstrate the practical application of Behavioural Economics to your wider market research work. \nMore specifically\, it will cover: \n\nAn overview of Research Methods (psychometric\, biometric\, neuro-metric\, explicit) which can be used\nThe BE Process: Friction to Fluency to Interventions\nSome Case Studies to bring all of the above to light\n3 Steps to take clients on this journey\n\nHow to avoid focusing on the ‘what’ and stick to the ‘why’\nTurn the science from Friction to Fluent\nTake them on a journey don’t throw them in at the deep end.\n\n\nCurrent and Future Direction of this type of research\nWhere to learn more (2 mins).\n\nREGISTER FOR THIS WEBINAR HERE \nAbout Emma and Truth Be Gold  \n \n\n\n Truth be Gold are the pioneers of deep behavioural insight. The majority of consumers’ decisions are made in the subconscious mind. They use the latest thinking from Cognitive Neuro-Science and Neuro-Psychology to develop ways to access this information that cannot be accessed via traditional research techniques. \n\n\nLOGIN FOR THE WEBINAR HERE (but please register above beforehand) \nICG Webinars  \n Please join my meeting from your computer\, tablet or smartphone. \n https://global.gotomeeting.com/join/145863309  \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309 \n  \n 
URL:https://theicg.co.uk/event/icg-webinar-behavioural-economics-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210812T110000
DTEND;TZID=Europe/London:20210812T120000
DTSTAMP:20260414T114330
CREATED:20210812T100000Z
LAST-MODIFIED:20210812T100000Z
UID:30243-1628766000-1628769600@theicg.co.uk
SUMMARY:Using video insight to empower small agencies and freelancers. Tools\, tips and tricks for effective and commercial research
DESCRIPTION:This webinar is generously sponsored by Web Creator Suite \n   \n  \nUsing video in the market research world comes in many forms\, and with skills in video varying across researchers and agencies\, Dan and Roseann of The Word Is Out (also ICG members) want to share their knowledge in delivering effective and commercial insight with video. \nThis webinar will answer the following; \n\nWhat does best practice for video in research look like? \nHow can I get a client to invest in a video project? \nWhat tools are available to researchers besides online communities? \nHow do we make video insight commercial? \nHow can I be more innovative with video? \n\nWith a rise in remote ethnography in 20/21\, more and more respondents are available to complete online video calls and diary tasks. However\, getting clients and participants engaged and receptive to both remote and in-person video projects can bring its own challenges. \nThe Word Is Out think that there is even more scope to be innovative and creative in our work as researchers. We’re only just scratching the surface on what we can achieve using video. They want to arm fellow freelancers and small agencies with a variety of tips and best practice from their experience in the video industry to put into practice when producing their own creative insight stories. \nAbout The Word Is Out \n \nSpecialists in video-driven\, qualitative insight\, at The Word is Out we fuse our experience in market research and the video industry to deliver engaging and innovative outputs to our clients. We also work with brands and fellow researchers to offer a specialist expansion of videography to their existing team. \n \nREGISTER FOR THIS FREE WEBINAR HERE\n  \nONCE REGISTERED\, LOGIN FOR THE WEBINAR IS: \nICG Webinars \nPlease join my meeting from your computer\, tablet or smartphone.\nhttps://global.gotomeeting.com/join/145863309 \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309
URL:https://theicg.co.uk/event/using-video-insight-to-empower-small-agencies-and-freelancers-tools-tips-and-tricks-for-effective-and-commercial-research-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210729T110000
DTEND;TZID=Europe/London:20210729T120000
DTSTAMP:20260414T114330
CREATED:20210624T133613Z
LAST-MODIFIED:20210624T133613Z
UID:30240-1627556400-1627560000@theicg.co.uk
SUMMARY:Asking For Trouble: Understanding What People Think When You Can't Trust What They Say
DESCRIPTION:Generously sponsored by MIS Group  \n \nIt’s only natural to ask people what they think. After all\, you can’t launch\, create or do something of value if you’re not interested in the opinions of your intended audience. \nTrouble is\, the asking doesn’t always help. \nDrawing on entertaining examples from his new book\, Jon Cohen\, Founder of Kindling UK and ICG member reveals why you can’t trust what people say and suggests an approach to asking that will help you get closer to the truth. \n \nREGISTER FOR THIS FREE WEBINAR HERE  \nLogin for the webinar is: \nICG Webinars  \n Please join my meeting from your computer\, tablet or smartphone. \n https://global.gotomeeting.com/join/145863309  \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309
URL:https://theicg.co.uk/event/asking-for-trouble-understanding-what-people-think-when-you-cant-trust-what-they-say-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210715T110000
DTEND;TZID=Europe/London:20210715T120000
DTSTAMP:20260414T114330
CREATED:20210622T132607Z
LAST-MODIFIED:20210622T132607Z
UID:30238-1626346800-1626350400@theicg.co.uk
SUMMARY:Food Love: The Different Ways The British Love Food
DESCRIPTION:This webinar is generously sponsored by Web Creator Suite \n\nCome see Kath Rhodes and and Ambreen Aziz (two of the three researchers from Qual Street) present a smorgasbord of food findings from their self funded research on food. In this webinar they explore current food trends as experienced by 8 participants all living their love of food in different ways.\n\nThey cover food trends that every food business should know about AND talk about the ways of researching food that deliver deep insight.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nREGISTER FOR THIS FREE WEBINAR HERE  \n  \nAbout Qual Street  \n \nQual Street is interested in the ‘business of life’ and the insights that the everyday brings us.
URL:https://theicg.co.uk/event/food-love-the-different-ways-the-british-love-food-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210630T110000
DTEND;TZID=Europe/London:20210630T120000
DTSTAMP:20260414T114330
CREATED:20210622T105159Z
LAST-MODIFIED:20210622T105159Z
UID:30237-1625050800-1625054400@theicg.co.uk
SUMMARY:Desk Research: The ‘Poor Relation’ or Hidden Gem?
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \n \nKevin Simmonds\, Advantage Market Intelligence (and ICG member) will take us through\, what desk research is\, myths and misconceptions\, types of desk research\, where desk research can add value\, how to conduct it and talk more about how it impacts on communication and client relationships. \nREGISTER FOR THIS FREE WEBINAR HERE  \nKevin Simmonds \n \nKevin founded Advantage Market Intelligence Ltd in 2014. \nHe has 25 years’ market research experience spanning multiple agencies and client-side European and global intelligence roles for a Fortune 500 company. \nHe has conducted desk research for fifteen years\, principally in market and competitor analysis.
URL:https://theicg.co.uk/event/desk-research-the-poor-relation-or-hidden-gem-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210617T110000
DTEND;TZID=Europe/London:20210617T120000
DTSTAMP:20260414T114330
CREATED:20210510T135630Z
LAST-MODIFIED:20210510T135630Z
UID:30232-1623927600-1623931200@theicg.co.uk
SUMMARY:Why Cultural Insight Is Important For Research
DESCRIPTION:  \nThis webinar is generously sponsored by MIS Group \n \n  \nThis webinar will be presented by ICG member Felicia Schwartz\, China Insight. \nIt will explore the crossover between two areas Felicia is active in – cultural insights and market research. Although we often use market research to uncover cultural insight it is interesting to explore whether we shouldn’t integrate culture into the design of research from inception on. Felicia  routinely come across briefs that make assumptions or ask questions that are not culturally right for my region (greater China) or that miss cultural nuance when pulling together the analysis. \nAlthough her examples will all be taken from China\, she hopes others will share other cultural examples so that everyone can think together about integrating cultural nuance into our research projects and about how to make clients more alive to this topic. \nEMAIL HERE TO REGISTER FOR THIS FREE WEBINAR  \n  \nUPDATED LOGIN FOR THE WEBINAR \nJoin Zoom Meeting \nhttps://us02web.zoom.us/j/89623746113?pwd=NUwvRlE3bWZET05hV3V0UjhGVHhhdz09 \nMeeting ID: 896 2374 6113 \nPasscode: 563055 \n  \nAbout Felicia \n \nFelicia has pursued an international career in branding working for global communication agencies Ogilvy and Dentsu. Her work took her from France to China\, where she spent close to 14 years and specialized in strategic planning and consumer insights. \nCurrently based in between Beijing and London\, Felicia is the founder of Chinainsight.co.uk an insight consultancy that helps brands and companies understand the Chinese consumer through cultural insight research and maximize their product positioning\, product innovation and communication for the Chinese market. She has experience across a number of sectors such as automobile\, beauty fast moving consumer goods\, luxury and retail. \nFelicia is a graduate with Dean’s list merits\, from Duke University in North Carolina\, USA.  She obtained her Master’s degree from Sciences Po\, the prestigious Institute of Political Science in Paris\, France. \nShe speaks fluent German\, English\, French and Mandarin Chinese. \n  \nRecent Published articles:  \nBEAUTY TRENDS AMONGST CHINA’S GENZ\nPublication date : MAY 2021  published by : Canvas8 \nChina’s GenZ are the cohort leading trends in beauty post Covid. They are curious\, novelty driven and conscientious consumers. How will they shape the beauty sector?\nCHINESE HOMES POST COVID\nPublication date : DEC 2020  published by : Canvas8 \nHow has the Covid crisis shaped preferences in terms of living ?\n  \n\n  \n\n 
URL:https://theicg.co.uk/event/why-cultural-insight-is-important-for-research-3/
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210603T110000
DTEND;TZID=Europe/London:20210603T120000
DTSTAMP:20260414T114330
CREATED:20210519T132605Z
LAST-MODIFIED:20210519T132605Z
UID:30234-1622718000-1622721600@theicg.co.uk
SUMMARY:Life after Lockdown: How to undertake safe face-to-face research 
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \n \nFollowing the easing of restrictions across the UK’s four nations\, clients are increasingly interested in resuming face-to-face data collection.  What does this mean in practice for both qual and quant practitioners?  What kinds of face-to-face data collection are you allowed to do?  And how best to do it? \nDebrah Harding\, MD of MRS\, will lead you through the current Government and MRS guidance on safe working and will discuss how the guidance is due to develop as more restrictions are lifted during the summer. \nAn important webinar for anyone working with face-to-face research methods. \n  \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/life-after-lockdown-how-to-undertake-safe-face-to-face-research-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210422T120000
DTEND;TZID=Europe/London:20210422T130000
DTSTAMP:20260414T114330
CREATED:20210224T121546Z
LAST-MODIFIED:20210224T121546Z
UID:30222-1619092800-1619096400@theicg.co.uk
SUMMARY:ICG Webinar: Co-defining Freelancing Best Practice
DESCRIPTION:This webinar is generously sponsored by Saul Dobney\, Dobney.com\, Cxoice interview manager – CATI For All Sizes \n  \nA chance to go through the freelancer best practice principles and guidelines which are based on qualitative research with both hirers and freelancers and themes from the ICG email forum (e-group). \nICG member Tom Woodnutt has spearheaded this initiative and will lead the webinar. \nIn this interactive webinar\, we would value your input to see if you agree and whether anything is missing\, with the aim of  developing an collective ICG position on this matter for all researchers\, whatever discipline. \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/icg-webinar-co-defining-freelancing-best-practice-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210408T110000
DTEND;TZID=Europe/London:20210408T120000
DTSTAMP:20260414T114330
CREATED:20210311T143738Z
LAST-MODIFIED:20210311T143738Z
UID:30225-1617879600-1617883200@theicg.co.uk
SUMMARY:Skilled looking - Ethnography\, Photography and Documentary Film in Qualitative Research
DESCRIPTION:This session is generously sponsored by Web Creator Suite\, probably the best online qual research platform that you might not have heard of yet… long term communities\, discussions\, homework tasks\, live chats\, product testing and much more.  \nICG member Joe Bonnell has recently completed a MA in visual anthropology and will share some ideas\, tips and reflections to like-minded researchers and open a discussion for those members want to know more. \nAfter many years working as a qualitative researcher\, conducing focus groups and interviews\, using projective and enabling techniques\, Joe found himself growing increasingly interested in longer-term\, participatory and ethnographic research methods. At the same time\, he wanted to be able to incorporate film and photography into his work as a way of reporting and communicating findings. So he took a sabbatical and invested in some professional development to learn some new skills and ways of working. \nJoe would be happy to share some of what he learned during the MA using examples of my work and discuss how others could go about incorporating film and photography in to their work. \nOut of the session: \n\nAn intro and some background – who Joe is\, the journey that led him to this point – why visual anthropology?\nA brief intro to visual anthropology and ethnography\nConducting research with a camera\, and the idea of “skilled looking”\nSome photographic examples of my work to illustrate some key principles\nA short film (15 mins)\nFollowed by a discussion and Q&A\n\nNO NEED TO REGISTER FOR THIS: JUST LOGIN HERE: \nhttps://global.gotomeeting.com/join/145863309  \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309 \nAbout Joe \n \nJoe is an award-winning qualitative researcher with over 20 years’ experience working with a wide range of commercial\, charity and public sector clients in the UK and internationally. Joe’s research career began aged 16\, working as a CATI interviewer for IPSOS! This was followed by research roles in media and advertising agencies\, a specialist public-sector research consultancy and an agency specialising in international development research. Along the way\, Joe qualified as a primary school teacher and an ILM level 7 leadership coach. In 2013\, Joe combined his research experience with teaching and coaching to set up OpenQuestions\, which specialises in building the qualitative skills of researchers working on international development projects. Joe has designed\, conducted and overseen research from Pakistan to Papua New Guinea\, Nottingham to Nigeria\, Kent to Kenya and many places in between. He continues to run qual project in the UK and abroad. \nIn 2018 Joe took a sabbatical to complete an MA in Visual Anthropology at The University of Manchester’s Granada Centre\, which is recognised as the world’s leading centre for visual anthropology.  Joe graduated with a distinction in 2019\, specialising in ethnographic research and the use of documentary film and photography as both a research method and as a means of communicating insight.
URL:https://theicg.co.uk/event/skilled-looking-ethnography-photography-and-documentary-film-in-qualitative-research-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210325T110000
DTEND;TZID=Europe/London:20210325T120000
DTSTAMP:20260414T114330
CREATED:20210301T142940Z
LAST-MODIFIED:20210301T142940Z
UID:30223-1616670000-1616673600@theicg.co.uk
SUMMARY:Social Media Listening - What Are The Possibilities For Research?
DESCRIPTION:This webinar is generously sponsored by MIS Group \nWe welcome Dr Jillian Ney\, former ICG member\, the first person in the UK to have a PHD in Social Media and founder of the Social  Intelligence Lab\, to run this webinar. \n \nJillian will cover the following in the webinar: \n\nA short background to the different social media listening tools available\nFocus on case studies to demonstrate where the value of social data is. These case studies will show everyone what is possible with social intelligence rather than the tools.\n\nAbout Jillian \nDr Jillian Ney \n\nDr Jillian is the founder of The Social Intelligence Lab. She has worked in the industry for well over a decade as researcher\, consultant\, spokesperson and author. She’s on a mission to bring the industry together and give social intelligence the place it deserves as a recognised and supported discipline. Ask her about digital behavioural science\, purchasing decisions and why Scotland is the best place on earth. \n\nREGISTER FOR THIS FREE WEBINAR HERE \nGenerous discount for ICG members \nThe Social Intelligence Lab has Demo Day on April the 21st and 22nd and can provide IGC members with a 50% discount code\, making the tickets $25. Members will be able to take demos of tools\, listen to how brands and agencies are making use of the tech and the challenges they face. \nREGISTER FOR THIS DISCOUNTED DEMO DAY HERE
URL:https://theicg.co.uk/event/social-media-listening-what-are-the-possibilities-for-research-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210225T120000
DTEND;TZID=Europe/London:20210225T130000
DTSTAMP:20260414T114330
CREATED:20210126T145114Z
LAST-MODIFIED:20210126T145114Z
UID:30219-1614254400-1614258000@theicg.co.uk
SUMMARY:GDPR and Brexit: What These Mean For Small Businesses Today
DESCRIPTION:This webinar is generously sponsored by Teneo Translations Ltd \n  \nWe are proud to have Suzanne Dibble presenting this webinar for us. \nSuzanne will talk about what’s been learnt since the implementation of GDPR 3 years ago\, as well as what Brexit could mean for small businesses. \nThis webinar is essential viewing for all small business owners.  \nAbout Suzanne \n \nSuzanne  is a multi award-winning business lawyer who has advised multi-national corporations\, private equity-backed enterprises and household names on billion pound projects. Since 2010 she has focused on helping small businesses with their day to day business law requirements. She combines her knowledge of large organisations with a deep appreciation for entrepreneurship\, especially online businesses\, to provide practical\, relevant advice. \nHaving worked with Richard Branson\, Simon Woodroffe and many other famous entrepreneurs and having been a board director of a £100m+ turnover company\, Suzanne is particularly commercially minded and entrepreneurial in her outlook. \nSuzanne is the best-selling author of GDPR For Dummies (Wiley\, 2020) following the success of her Facebook group\, GDPR for Online Entrepreneurs. In this group\, the largest social media group (which grew to 40\,000 members within 2 months) on the topic of the GDPR\, Suzanne has been able to help tens of thousands of small business owners\, charities and organisations from around the world via her numerous video guides\, online training sessions and live Q&As. \n  \nREGISTER FOR THIS FREE WEBINAR HERE  \n  \n 
URL:https://theicg.co.uk/event/gdpr-and-brexit-what-these-mean-for-small-businesses-today-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210204T110000
DTEND;TZID=Europe/London:20210204T120000
DTSTAMP:20260414T114330
CREATED:20210107T141324Z
LAST-MODIFIED:20210107T141324Z
UID:30217-1612436400-1612440000@theicg.co.uk
SUMMARY:MRS/ICG Award For Independent Consultants: Finalists Share Submissions
DESCRIPTION:This webinar is generously sponsored by Indiefield \nJoin our four finalists\, Dan Young (winner)\, Louise Fraser\, Julian Watson and Konrad Collao\, and find out more about their Award submissions and what it was that made them finalists. \nDon’t miss this opportunity. Award submissions for 2021 open in May. Start thinking now – you can submit a piece of work that was undertaken up to two years prior to the submisison. \nMore about our 2020 finalists here. \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/mrs-icg-award-for-independent-consultants-finalists-share-submissions-3/
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
END:VCALENDAR