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DTSTART;TZID=Europe/London:20210603T110000
DTEND;TZID=Europe/London:20210603T120000
DTSTAMP:20260414T135233
CREATED:20210519T132605Z
LAST-MODIFIED:20210519T132605Z
UID:30234-1622718000-1622721600@theicg.co.uk
SUMMARY:Life after Lockdown: How to undertake safe face-to-face research 
DESCRIPTION:This webinar is generously sponsored by MIS Group \n \n \nFollowing the easing of restrictions across the UK’s four nations\, clients are increasingly interested in resuming face-to-face data collection.  What does this mean in practice for both qual and quant practitioners?  What kinds of face-to-face data collection are you allowed to do?  And how best to do it? \nDebrah Harding\, MD of MRS\, will lead you through the current Government and MRS guidance on safe working and will discuss how the guidance is due to develop as more restrictions are lifted during the summer. \nAn important webinar for anyone working with face-to-face research methods. \n  \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/life-after-lockdown-how-to-undertake-safe-face-to-face-research-3/
LOCATION:Online
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210422T120000
DTEND;TZID=Europe/London:20210422T130000
DTSTAMP:20260414T135233
CREATED:20210224T121546Z
LAST-MODIFIED:20210224T121546Z
UID:30222-1619092800-1619096400@theicg.co.uk
SUMMARY:ICG Webinar: Co-defining Freelancing Best Practice
DESCRIPTION:This webinar is generously sponsored by Saul Dobney\, Dobney.com\, Cxoice interview manager – CATI For All Sizes \n  \nA chance to go through the freelancer best practice principles and guidelines which are based on qualitative research with both hirers and freelancers and themes from the ICG email forum (e-group). \nICG member Tom Woodnutt has spearheaded this initiative and will lead the webinar. \nIn this interactive webinar\, we would value your input to see if you agree and whether anything is missing\, with the aim of  developing an collective ICG position on this matter for all researchers\, whatever discipline. \nREGISTER FOR THIS WEBINAR HERE \n  \n 
URL:https://theicg.co.uk/event/icg-webinar-co-defining-freelancing-best-practice-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210408T110000
DTEND;TZID=Europe/London:20210408T120000
DTSTAMP:20260414T135233
CREATED:20210311T143738Z
LAST-MODIFIED:20210311T143738Z
UID:30225-1617879600-1617883200@theicg.co.uk
SUMMARY:Skilled looking - Ethnography\, Photography and Documentary Film in Qualitative Research
DESCRIPTION:This session is generously sponsored by Web Creator Suite\, probably the best online qual research platform that you might not have heard of yet… long term communities\, discussions\, homework tasks\, live chats\, product testing and much more.  \nICG member Joe Bonnell has recently completed a MA in visual anthropology and will share some ideas\, tips and reflections to like-minded researchers and open a discussion for those members want to know more. \nAfter many years working as a qualitative researcher\, conducing focus groups and interviews\, using projective and enabling techniques\, Joe found himself growing increasingly interested in longer-term\, participatory and ethnographic research methods. At the same time\, he wanted to be able to incorporate film and photography into his work as a way of reporting and communicating findings. So he took a sabbatical and invested in some professional development to learn some new skills and ways of working. \nJoe would be happy to share some of what he learned during the MA using examples of my work and discuss how others could go about incorporating film and photography in to their work. \nOut of the session: \n\nAn intro and some background – who Joe is\, the journey that led him to this point – why visual anthropology?\nA brief intro to visual anthropology and ethnography\nConducting research with a camera\, and the idea of “skilled looking”\nSome photographic examples of my work to illustrate some key principles\nA short film (15 mins)\nFollowed by a discussion and Q&A\n\nNO NEED TO REGISTER FOR THIS: JUST LOGIN HERE: \nhttps://global.gotomeeting.com/join/145863309  \nYou can also dial in using your phone.\nUnited Kingdom: +44 20 3713 5011 \nAccess Code: 145-863-309 \nAbout Joe \n \nJoe is an award-winning qualitative researcher with over 20 years’ experience working with a wide range of commercial\, charity and public sector clients in the UK and internationally. Joe’s research career began aged 16\, working as a CATI interviewer for IPSOS! This was followed by research roles in media and advertising agencies\, a specialist public-sector research consultancy and an agency specialising in international development research. Along the way\, Joe qualified as a primary school teacher and an ILM level 7 leadership coach. In 2013\, Joe combined his research experience with teaching and coaching to set up OpenQuestions\, which specialises in building the qualitative skills of researchers working on international development projects. Joe has designed\, conducted and overseen research from Pakistan to Papua New Guinea\, Nottingham to Nigeria\, Kent to Kenya and many places in between. He continues to run qual project in the UK and abroad. \nIn 2018 Joe took a sabbatical to complete an MA in Visual Anthropology at The University of Manchester’s Granada Centre\, which is recognised as the world’s leading centre for visual anthropology.  Joe graduated with a distinction in 2019\, specialising in ethnographic research and the use of documentary film and photography as both a research method and as a means of communicating insight.
URL:https://theicg.co.uk/event/skilled-looking-ethnography-photography-and-documentary-film-in-qualitative-research-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210325T110000
DTEND;TZID=Europe/London:20210325T120000
DTSTAMP:20260414T135233
CREATED:20210301T142940Z
LAST-MODIFIED:20210301T142940Z
UID:30223-1616670000-1616673600@theicg.co.uk
SUMMARY:Social Media Listening - What Are The Possibilities For Research?
DESCRIPTION:This webinar is generously sponsored by MIS Group \nWe welcome Dr Jillian Ney\, former ICG member\, the first person in the UK to have a PHD in Social Media and founder of the Social  Intelligence Lab\, to run this webinar. \n \nJillian will cover the following in the webinar: \n\nA short background to the different social media listening tools available\nFocus on case studies to demonstrate where the value of social data is. These case studies will show everyone what is possible with social intelligence rather than the tools.\n\nAbout Jillian \nDr Jillian Ney \n\nDr Jillian is the founder of The Social Intelligence Lab. She has worked in the industry for well over a decade as researcher\, consultant\, spokesperson and author. She’s on a mission to bring the industry together and give social intelligence the place it deserves as a recognised and supported discipline. Ask her about digital behavioural science\, purchasing decisions and why Scotland is the best place on earth. \n\nREGISTER FOR THIS FREE WEBINAR HERE \nGenerous discount for ICG members \nThe Social Intelligence Lab has Demo Day on April the 21st and 22nd and can provide IGC members with a 50% discount code\, making the tickets $25. Members will be able to take demos of tools\, listen to how brands and agencies are making use of the tech and the challenges they face. \nREGISTER FOR THIS DISCOUNTED DEMO DAY HERE
URL:https://theicg.co.uk/event/social-media-listening-what-are-the-possibilities-for-research-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210225T120000
DTEND;TZID=Europe/London:20210225T130000
DTSTAMP:20260414T135233
CREATED:20210126T145114Z
LAST-MODIFIED:20210126T145114Z
UID:30219-1614254400-1614258000@theicg.co.uk
SUMMARY:GDPR and Brexit: What These Mean For Small Businesses Today
DESCRIPTION:This webinar is generously sponsored by Teneo Translations Ltd \n  \nWe are proud to have Suzanne Dibble presenting this webinar for us. \nSuzanne will talk about what’s been learnt since the implementation of GDPR 3 years ago\, as well as what Brexit could mean for small businesses. \nThis webinar is essential viewing for all small business owners.  \nAbout Suzanne \n \nSuzanne  is a multi award-winning business lawyer who has advised multi-national corporations\, private equity-backed enterprises and household names on billion pound projects. Since 2010 she has focused on helping small businesses with their day to day business law requirements. She combines her knowledge of large organisations with a deep appreciation for entrepreneurship\, especially online businesses\, to provide practical\, relevant advice. \nHaving worked with Richard Branson\, Simon Woodroffe and many other famous entrepreneurs and having been a board director of a £100m+ turnover company\, Suzanne is particularly commercially minded and entrepreneurial in her outlook. \nSuzanne is the best-selling author of GDPR For Dummies (Wiley\, 2020) following the success of her Facebook group\, GDPR for Online Entrepreneurs. In this group\, the largest social media group (which grew to 40\,000 members within 2 months) on the topic of the GDPR\, Suzanne has been able to help tens of thousands of small business owners\, charities and organisations from around the world via her numerous video guides\, online training sessions and live Q&As. \n  \nREGISTER FOR THIS FREE WEBINAR HERE  \n  \n 
URL:https://theicg.co.uk/event/gdpr-and-brexit-what-these-mean-for-small-businesses-today-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210204T110000
DTEND;TZID=Europe/London:20210204T120000
DTSTAMP:20260414T135233
CREATED:20210107T141324Z
LAST-MODIFIED:20210107T141324Z
UID:30217-1612436400-1612440000@theicg.co.uk
SUMMARY:MRS/ICG Award For Independent Consultants: Finalists Share Submissions
DESCRIPTION:This webinar is generously sponsored by Indiefield \nJoin our four finalists\, Dan Young (winner)\, Louise Fraser\, Julian Watson and Konrad Collao\, and find out more about their Award submissions and what it was that made them finalists. \nDon’t miss this opportunity. Award submissions for 2021 open in May. Start thinking now – you can submit a piece of work that was undertaken up to two years prior to the submisison. \nMore about our 2020 finalists here. \n  \nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/mrs-icg-award-for-independent-consultants-finalists-share-submissions-3/
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210128T110000
DTEND;TZID=Europe/London:20210128T120000
DTSTAMP:20260414T135233
CREATED:20210113T122920Z
LAST-MODIFIED:20210113T122920Z
UID:30218-1611831600-1611835200@theicg.co.uk
SUMMARY:Using Discover.ai to uncover inspirational insight
DESCRIPTION:This webinar is generously sponsored by Elizabeth Norman International  \n  \nICG member Kirstie Storrar\, Hold That Thought Ltd\, and Sophie Wright\, Director at Discover.ai\, will demonstrate how using Discover.ai is a valuable\, cheap\, fast alternative to lengthy qual phases for uncovering inspirational insight to fuel opportunity for clients. \n \n  \n \nREGISTER FOR THIS FREE WEBINAR HERE  \n 
URL:https://theicg.co.uk/event/using-discover-ai-to-uncover-inspirational-insight-3/
LOCATION:Online
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210114T110000
DTEND;TZID=Europe/London:20210114T120000
DTSTAMP:20260414T135233
CREATED:20201210T130823Z
LAST-MODIFIED:20201210T130823Z
UID:30215-1610622000-1610625600@theicg.co.uk
SUMMARY:Deliver better\, faster\, more affordable insights on your terms with QuMind
DESCRIPTION:This webinar is generously sponsored by MIS Group \nJoin this webinar and learn more about how QuMind can help you meet your clients’ needs fast\, flexibly and cost-efficiently. \n\nFrustrated with having to deal with multiple suppliers for various tools needed for your research?QuMind’s centralised toolkit allows you to access all your research instruments – surveys\, Qual\, sample\, analytics & insight communities – from one place\, leaving you to spend more time on your clients\, rather than suppliers.\nToo many points of contact across different suppliers? With QuMind you’ll be assigned one point of contact to look after your needs throughout your research journey.\nTired of overcomplicated insight softwares? QuMind was designed to make your life easier\, not more difficult\, through a user interface that’s intuitive\, easy-to-use and easy-to-learn\, meaning more time to spend with your clients.\nNeed a self-serve supplier that doesn’t leave you afloat? QuMind is not just a software provider: Our in-house team of seasoned researchers can help you at every step of the way with guidance & any extra resources you may need.\nNo time to waste on configuring your survey tools & sample? Save time by sourcing your sample & running your surveys on one automated platform\, with no need to worry about compatibility.\n\nQuMind’s agile self-serve insights solution helps ICG members deliver excellent service fast\, flexibly & cost-efficiently through a fully scalable toolbox of Quant\, Qual\, Insight Communities & instant global Sample – as and when you need it. Designed by researchers for researchers\, ease-of-use and automation are at the heart of our tools\, and the DIY approach means you are always in control of your studies\, which translates to faster\, better-quality insights for your clients. Do more with less\, anytime\, anywhere – thanks to our mobile-first technology. \nLISTEN TO THE WEBINAR RECORDING HERE  \nAlan Hargreaves. Co-founder/ Director – QuMind \n \nAlan is an ICG veteran\, having been a member in the past for many years under his previous venture called Effective Research (Fieldwork\, panel and tech provider). Experience has covered panel\, Quant/Qual technologies and research implementation (the full research life cycle). Mainly driven by his own frustrations of using Market Research platforms which often didn’t  seem to deliver to his own bespoke market research needs – he was spurred on to create QuMind. His aim\, to centralise a set of Quant/Qual tools into one platform that actually talked to each other! Whilst at the same time\, giving the user the power to take back control of their research by doing more with less. \nKatja Ahola. Sales Manager – QuMind \n\nKatja is a business development & partnership professional with a strong background of working with small businesses in the fields of travel technology\, tourism & hospitality e-commerce\, before entering the world of market research at QuMind. Her responsibility at QuMind is to collaborate with new & prospective clients to understand their specific insight needs and provide a cost & time effective research solution customised to their requirements. \nREGISTER FOR THIS FREE WEBINAR HERE 
URL:https://theicg.co.uk/event/deliver-better-faster-more-affordable-insights-on-your-terms-with-qumind-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210106T110000
DTEND;TZID=Europe/London:20210106T120000
DTSTAMP:20260414T135233
CREATED:20201112T103729Z
LAST-MODIFIED:20201112T103729Z
UID:30213-1609930800-1609934400@theicg.co.uk
SUMMARY:IR35 : Concerned about your status? What are the solutions? RECORDING
DESCRIPTION:This webinar is generously sponsored by Talkback Studio\, Nottingham \nFollowing on from the success of her last webinar to us\, Liz Norman of Elizabeth Norman International (ENI)\, will take us through the latest developments in IR35 regulation and outline what this means for us as small businesses. \nAbout IR35 \nIR35 legislation already exists within the public sector.  The government intended it to include the private sector from April 2020 but postponed it because of the pandemic; it’s now scheduled for April the 6th 2021. \nLiz Norman ENI\, and Tina Holt JT HR Solutions\, will talk about what the legislation covers\, the changes to the contract market that will result and possible solutions for individual contractors. \nAs the legislation still isn’t statute there is a very small possibility of further delay\, however most think it’s inevitable.  The cost to the government of delaying is £1.9 billion a year.  So now is the time to think what this means for you and the best way to approach working as a contractor moving forward. \nWATCH THE WEBINAR HERE  \n  \nLiz Norman – ENI \n \nLiz had a short career as a ‘market researcher’\, in truth more of a market analyst – there was confusion with job titles even then!  Working first for IBM\, part of a small market research team\, looking at whether IBM should go into the PC market and then for Media Audits (then a competitor of Ebiquity) conducting campaign analysis. \nLiz then joined a small marketing recruitment firm\, setting up their market research division\, before setting up ENI specialising in recruitment across the insight industry in 1989. \nWorking across a wide variety of clients\, including large manufacturers\, advertising and media agencies and a variety of research agencies\, ENI eventually branched out into international markets with offices in Asia and Australia. \nToday ENI’s recruitment is 80% permanent\, but the 20% contract and temp market is growing steadily with our longest established contractor working for us continuously now for five years.  ENI’s continues to work across a range of clients and countries.  We currently have contractors working for Samsung\, PepsiCo\, Kantar\, Relish\, Hall and Partners\, and 2cv. \nA member of APSCO the professional body representing the recruitment industry\, Liz has taken their legal advice as well as the advice of individual lawyers on IR35 and its implications. \nTina Holt – JT HR Solutions \n \nTina Holt of JT HR Solutions Limited is an HR Expert who for 20+ years worked within two major global oil and gas/technical engineering recruitment businesses as a Global HR Director.  In 2018 Tina established JT HR Solutions to bring the HR knowledge and expertise gained in a global recruitment business into the SME market.  JT HR Solutions work predominantly within the recruitment sector\, supporting SME’s who require HR support and guidance with their people strategy as well as their people related issues. \n 
URL:https://theicg.co.uk/event/whats-the-latest-with-ir35-regulation-and-how-will-it-affect-you-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201217T110000
DTEND;TZID=Europe/London:20201217T120000
DTSTAMP:20260414T135233
CREATED:20210225T102426Z
LAST-MODIFIED:20210225T102426Z
UID:30209-1608202800-1608206400@theicg.co.uk
SUMMARY:ICG Training: Comfort and Delusion in Perpetuating Racism
DESCRIPTION:This session was kindly sponsored by Web Creator Suite and Teneo Translations \nTHIS SESSION TOOK PLACE IN DECEMBER 2020. A SHORT SUMMARY OF IT IS HERE.  \nIF YOU WOULD LIKE TO PURCHASE THE FULL RECORDING OF THE SESSION (£10)\, CONTACT LUCIE ON MANAGER@THEICG.CO.UK \n  \nChris Arning of Creative Semiotics Ltd  and Asif Noorani of Epiphany Productions\, will take ICG members through a session to encourage better awareness and empathy when dealing with issues around racism in their work and lives. Chris and Asif are communication professionals who come with a unique background – effectively they are both inside and outside of mainstream white British culture which means that they won’t duck the issues but will come at it with a nuance and sensitivity that transcends the unhelpfully polarised nature of mainstream media discourse. \nMore tangibly\, the uniqueness of the session will the fact they will weave together and share their own experiences\, and then ground these in a specialist knowledge of Semiotics and Behavioural Economics\, finally opening up the discussion for participants’ own experiences and thoughts. \nThe session will not just be educational but should lead to commercial benefits that include: \n\nBetter\, less biased overall decision making by overcoming Comfort and Delusion\nEncourage awareness across all aspects of business (clients\, colleagues\, respondents)\nHigher value derived from more collaborative\, diverse projects and organisations.\nEnsure more inclusive communication that caters to and attracts more diversity\nCan lead to the ICG publishing a diversity policy that shows its commitment to this.\n\nOur speakers will be setting out two hypotheses about how racist thinking becomes perpetuated in well-meaning people\, each rooted in an area of expertise. The Comfort Hypothesis\, rooted in behavioural economics and The Delusion Hypothesis rooted in semiotics.   What you’re getting in this session is the distillation of combined 40 years work in each of these areas. The speakers also bring their background and lived experience not only as British People of Colour\, but as private school educated insight professionals\, and self-employed consultants. Their methodology and approach will be challenging while constructive (not accusatory)\, conceptual but personal\, and above all human\, since no panaceas exist for this. \nThis will be more than just a webinar to raise awareness\, awareness is higher than it has ever been. Though there are no easy fixes though we will learn about immediate steps we can take to identify\, acknowledge and overcome the empathy gap\, address it and start to nudge behaviours. \nAbove all our speakers look forward to sharing knowledge but also learning from your experiences in and around this still taboo societal issue. \nChris Arning  \n \nChris the son of a Caribbean born mother and Anglo-Irish-German father born in Manchester. Chris is Brit-ish and grew up in London politically black but was raised culturally white\, which was confusing and which if he’d been born in another country might have led to the Presidency. In the UK he has had to settle for being a ‘poor man’s Richard Ayoade! Chris writes poetry\, does stand-up comedy\, runs Creative Semiotics\, teaches Contextual Studies and is a member of #HipHopEd. He has conducted semiotic studies on cultural identity for the BBC including for 1Xtra. He recently reviewed #BlackOutTuesday responses for trends house Canvas 8 and has been writing and blogging on race and representation since the #BlackLivesMatter movement. \nAsif Noorani \n \nAsif Noorani is the son of immigrant Pakistani Muslim parents.  Growing up in Manchester\, he managed to disappoint everyone by not becoming a doctor.  His lived experience of the  second-generation culture clash\, fed an appetite to embrace the unknown\, find patterns of meaning and share stories through film.  Asif heads up Epiphany Productions where as a behavioural economist and storyteller he has worked with organisations including NHS\, BBC\, Home Office\, Arts Council\, and the Digital Democracy Commission to explore and tackle diversity and inclusion challenges. The burning question in all his work right now is whether after the pandemic and George Floyd’s killing\, we will make good on our good intentions? \n 
URL:https://theicg.co.uk/event/icg-comfort-delusion-racism-3/
LOCATION:Online
CATEGORIES:ICG Event
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201210T110000
DTEND;TZID=Europe/London:20201210T120000
DTSTAMP:20260414T135233
CREATED:20201028T121136Z
LAST-MODIFIED:20201028T121136Z
UID:30211-1607598000-1607601600@theicg.co.uk
SUMMARY:Cyber Security For Your Small Business
DESCRIPTION:We are grateful to Marsworth Computing for running this webinar for us\, designed to highlight what you need to do to remain 100% cyber secure. A must for any small business owner. \n  \nMore specifically\, the webinar will cover: \n\nWhy is cyber security needed?\nWhat can be done with common-sense?\nHow GDPR relates to cyber security\nWhat to be wary of\nWhat standards to expect when working with large organisations\nWhat is best practice for cyber security?\n\nYou have the chance to ask questions at the end. \nOur presenter – Junior Murrell\, Helpdesk and Customer Liaison Manager\, Marsworth Computing \n \nWith over 30 years in the IT business looking after corporate and end user interest\, Junior has seen first-hand how failure to apply good Cyber Security practices can leave a business exposed and decimate years of hard work. He has been involved in the IT services and helpdesk delivery sector from North America to the EMEA region for two of the largest ‘Blue Chip’ Companies on the planet where he has received customer service awards for his skills. \nMarsworth Computing Ltd \nThe Marsworth Group was started at the end of 1988 and has one office location at The Sunday House\, Harrow-on-the-Hill.  Marsworth Computing Ltd was incorporated in 1996 and is owned/managed by the director and staff. \nOur objective is to provide a high quality computer management and consultancy service to professional firms\, commercial companies and schools.   Long term relationships lasting over 15 years have been built up with many of our clients\, especially in the areas of management and audit of computer systems\, the design and implementation of computer strategies and the design and management of on-premise and cloud-based computer networks. \nExpansion of the digital world has seen our expansion into provision of CCTV\, VOIP phones\, Cloud computing and cyber security\, the last item demanding higher and higher priority in the corporate spend.  The recent publication by the National Cyber Security Centre of their Cyber Essentials standard\, has set the benchmark for cyber-aware organisations.  This has been followed rapidly by those setting compliance standards for GDPR\, cyber insurance and consequently\, a higher priority in the digital services provided by Marsworth Computing. \n  \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/cyber-security-for-your-small-business-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201126T110000
DTEND;TZID=Europe/London:20201126T120000
DTSTAMP:20260414T135233
CREATED:20201013T120343Z
LAST-MODIFIED:20201013T120343Z
UID:30208-1606388400-1606392000@theicg.co.uk
SUMMARY:ICG In Conversation With Dominic Proctor and Eric Salama
DESCRIPTION:This event is gener0usly sponsored by Web Creator Suite \nWe are thrilled to present our first ‘In Conversation With’ online session with Dominic Proctor\, ex-President of Group M\, and Eric Salama\, ex-CEO of Kantar\, about some broad business and research topics relevant to our Covid-19 world. \nWe invite you to send in your questions beforehand and we’ll endeavour to cover as many of these as possible. \nJoin us for what promises to be an inspiring\, thought-provoking\, and interesting session. \nREGISTER FOR THIS UNIQUE EVENT HERE  \nDominic Proctor \n \nDominic spent his whole professional career in the advertising and media business \, the last 30 years of which he spent running various agencies and groups within WPP. \nHe retired from WPP in 2017 and has spent the last 4 years consulting to  emerging businesses and helping local companies and sport . \nHe had several leadership roles at WPP including CEO of JWT UK \, founder and CEO of Mindshare Worldwide and President of GroupM \, the word’s biggest media investment group with 30% market share\, £100bn billing and over 30\,000 staff in 100 countries. \nHe is chairman of 2 national charities as well as being a trustee of Tommy’s\, a charity he helped launch 28 years ago. \nSince 2016 he has been the senior independent director on the board of the RFU and has chaired various board committees. \nHe lives in Wimbledon near his 4 children and growing list of grandchildren. \nEric Salama \n \nEric is a global business leader with a track record of transformation. \nHe is currently the Chairman of Comic Relief\, a Senior Fellow at Harvard’s Kennedy School and a director of Morning Consult. \nHe has recently stepped down as CEO of Kantar\, one of the world’s leading research\, insight\, data and consulting companies after leading its carve out from WPP and a sale of a majority stake to Bain Capital.  During his 18 years as CEO the business grew to over $4bn of revenue\, 30k employees\, operating in all markets around the world and working with major multinationals and local giants – clients and partners such as Google\, Facebook\,  Alibaba\, Globo\, BBC\, Yilli\, ITC\, JBS\, Coke\, Unilever\, Loreal\, VW\, Group M\, Omnicom. \nPrior to Kantar Eric served on the main board of WPP for almost a decade as the CEO of wpp.com and the Head of Strategy\, working as part of the team which built it into the largest marketing services company in the world. \nEric has served as a Trustee of the British Museum\, a Director of UK Government Department DFID and a Governor of Birkbeck College London.  He has presented extensively around the world in Government and Parliamentary forums\, public conferences and client events.  He was both a Chairman and a juror at Cannes Lions Festivals of Advertising. \nHe worked for the Labour Party Front Bench Team on Foreign Affairs 1983-6\, was appointed by Tony Blair to the UK Government Creative Industries Task Force in 1997 and served as an advisor to Gordon Brown in his roles as Chancellor of the Exchequer and Prime Minister from 2000 to 2010. \n  \nREGISTER FOR THIS UNIQUE EVENT HERE  \nGenerously sponsored by Web Creator Suite  \n 
URL:https://theicg.co.uk/event/icg-in-conversation-with-dominic-proctor-and-eric-salama-3/
LOCATION:Online
CATEGORIES:ICG Event
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201112T110000
DTEND;TZID=Europe/London:20201112T120000
DTSTAMP:20260414T135233
CREATED:20200922T113744Z
LAST-MODIFIED:20200922T113744Z
UID:30207-1605178800-1605182400@theicg.co.uk
SUMMARY:Small Steps\, Giant Leaps : Applying Principles of Diversity and Inclusion to Our Market Research Work
DESCRIPTION:This webinar is kindly sponsored by the MIS Group. \nTheo Francis\, ICG member and co-founder of Colour of Research (CORe) will take us through the key principles of what we need to be aware of\, and best principles for\, better inclusion and diversity within our market research work. \nSpecifically\, you’ll cover; \n\nThe origin of CORe – Who we are and why it came to be\nKey CORe initiatives – What we are doing to bring about more ethnic diversity in the research industry\nBreaking down BAME – Why the term is so problematic\nRedefining Nat-Rep – Demonstrating the pitfalls of traditional nat-rep sampling\nEmpathy vs Sympathy – Why the diversity of our research teams matters\nNormalizing the conversation – Making race no longer a taboo subject.\n\nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/applying-principles-of-diversity-and-inclusion-to-our-market-research-work-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201029T110000
DTEND;TZID=Europe/London:20201029T120000
DTSTAMP:20260414T135233
CREATED:20200922T104431Z
LAST-MODIFIED:20200922T104431Z
UID:30206-1603969200-1603972800@theicg.co.uk
SUMMARY:Understanding and mapping omnichannel user and shopper journeys
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services  \nIn the new normal\, “online” has rapidly evolved to omnichannel. In this presentation\, Eugene Murphy\, Founder & CEO of Indeemo will share remote qualitative research strategies on how you can use mobile diary studies to understand\, map and quantify user experiences and shopper experiences for omnichannel user and shopper journeys. This  webinar will be relevant to anyone in Qualitative Research\, UX or CX. \nSpecifically\, Eugene will cover: \n\nSome context on what we’re seeing recently\nWhat you can use Indeemo for i.e. how you can use this presentation to evolve your service offering to their clients\nWhat a typical project timeline / workflow looks like e.g. recruitment\, task design etc.\nQuick introduction to Indeemo and the capabilities (app and dashboard)\n2 sample projects / scenarios.\n\n \nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/user-and-shopper-journeys-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201015T110000
DTEND;TZID=Europe/London:20201015T120000
DTSTAMP:20260414T135233
CREATED:20200910T113140Z
LAST-MODIFIED:20200910T113140Z
UID:30205-1602759600-1602763200@theicg.co.uk
SUMMARY:ICG webinar: How To Sweat Your Insight Assets: Get Smarter Without Spending A Lot Of Money
DESCRIPTION:This webinar is generously sponsored by Accu-Scribe\, for all your transcription needs \n \nWe are frequently asked to do more with less.  This is especially true in the insights world where our jobs include not only turning information into knowledge but then communicating knowledge to others.  One obvious but sometimes overlooked money-saving tactic is “sweating your assets”\, i.e.\, getting as much use as possible out of what you already possess. \nICG member Curtis Arthur\, founder of KnowledgeActiv8\, will share practical tips for sweating insight assets by using simple\, low cost templates and tools.  These include: \n\nThe advantages of building and maintaining a knowledge system that can be searched\, skimmed\, and quoted easily by anyone in the organisation\nA framework to create a one-page abstract of projects that includes relevant findings as well as links to the source materials and contact details\nA What We Know summary which ensures baseline knowledge\, shuts down factual misrepresentations\, and provides a context for future learnings\nA What We Don’t Know summary which identifies knowledge gaps vis-à-vis your customer strategy and allows you to develop and prioritise upcoming projects.\n\nPlease join us… \nREGISTER FOR THIS FREE WEBINAR HERE.  \n \n 
URL:https://theicg.co.uk/event/icg-webinar-how-to-sweat-your-insight-assets-get-smarter-without-spending-a-lot-of-money-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201001T110000
DTEND;TZID=Europe/London:20201001T120000
DTSTAMP:20260414T135233
CREATED:20200813T091620Z
LAST-MODIFIED:20200813T091620Z
UID:30201-1601550000-1601553600@theicg.co.uk
SUMMARY:Using reporting innovations to come out of Covid stronger and with greater profit margins
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services \nWith thanks to E-Tabs for running this webinar. \n \nThere is an increasing demand for interactive access to survey results\, and many clients are asking for secure and instant visualization of their data online to complement or even replace static reports of their survey results. There are many online dashboard platforms\, mostly built for the BI (business intelligence) industry\, but these tend to be expensive to deploy and require significant project setup time.   We will explore Iris – designed specifically for MR\, and ideally suited for making a big impact on results delivery without impacting on budget. \nSpeaker Bio \n \nBenjamin Rietti is the CEO of E-Tabs. His innovative approach has seen the company provide reporting services and solutions to the MR industry for over 25 years. With over two decades of industry knowledge\, Benjamin is a talented entrepreneur who recognises the integral role technology plays in market research. A doting family man\, he enjoys spending time with his children and grandchildren\, and has a passion for skiing. \nICG Member rates: \n\n\n\n \nICG Member\nNon ICG Member\n\n\nMonthly\n£400 per month\n£500 per month\n\n\nAnnually\n£3500\n£4000\n\n\n\n  \nTHE RECORDING OF THIS WEBINAR IS HERE  \n 
URL:https://theicg.co.uk/event/using-reporting-innovations-to-come-out-of-covid-stronger-and-with-greater-profit-margins-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200924T110000
DTEND;TZID=Europe/London:20200924T120000
DTSTAMP:20260414T135233
CREATED:20200728T074103Z
LAST-MODIFIED:20200728T074103Z
UID:30200-1600945200-1600948800@theicg.co.uk
SUMMARY:ICG Webinar: Mindfulness For Researchers
DESCRIPTION:This webinar is generously sponsored by Perspective Research Services \nJoin us for a one hour workshop to explore the world of mindfulness and how it can support your role as a researcher. Through a mix of theory and practical exercises\, the session will cover: \n\nWhat mindfulness is\nHow mindfulness can support your wellbeing\, creativity and empathy as a researcher\nAn introduction to meditation\nAdvice on starting a mindfulness practice\n\nYou’ll leave with practical tips to start applying right away and a new understanding of how you can optimise your brain and body for wellbeing and insight. \nYour speaker\, Sam Toon \n \nSam was previously Research Director at Trinity McQueen and is now a freelance Research Professional and ICG member. After practicing mindfulness for some time\, she trained to teach mindfulness during a career break and set-up her own consultancy teaching mindfulness workshops and courses. She now runs this alongside her research work and enjoys bringing calm to the sometimes hectic world of Insight. \nWebsite: https://www.mindbrilliance.co.uk/ \n \n  \nREGISTER FOR THIS FREE WEBINAR HERE \n  \nJOIN US FOR 30 MINS BEFORE THIS WEBINAR FOR THE ICG’S AGM TO HEAR MORE ABOUT OUR PLANS FOR OUR FORTHCOMING YEAR. \n  \n 
URL:https://theicg.co.uk/event/icg-webinar-mindfulness-for-researchers-3/
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200914T080000
DTEND;TZID=Europe/London:20200914T090000
DTSTAMP:20260414T135233
CREATED:20200824T174907Z
LAST-MODIFIED:20200824T174907Z
UID:30203-1600070400-1600074000@theicg.co.uk
SUMMARY:ICG Webinar (Pre-Recorded): TSAPI - Your Questions Needed!
DESCRIPTION:Calling all ICG members to send questions (however challenging) to Matt Gibbs directly\, or ICG Manager Lucie (if you prefer to be anonymous to Matt)\, in order to shape the content of this pre-recorded webinar. Final deadline for questions – Friday 4th Sept. Webinar will be available to view on Monday 14th Sept. \nThe ICG recently helped launch a new initiative to create an API standard for Transferring Survey data – TSAPI.  Since launch ICG members have asked several interesting questions and generally wanted more information about the initiative.  The launch video can be viewed here. \nThe TSAPI initiative is currently in its first consultation period\, and Matt Gibbs (ICG member and core TSAPI team) is very keen to include independents and micro businesses in that discussion.  Matt will answer any questions ICG members have about TSAPI in an upcoming webinar.  Webinar content will be defined by ICG member questions\, so please send any queries and ideas you have to Matt or Lucie (if you prefer to stay anonymous to Matt) by Friday 4th September.  No matter how general or specific\, Matt will consult with the TSAPI team and answer as best he can. \nA webinar for everyone – not just for quantitative researchers \nThis session is not just for quant techies\, but should be of interest to everyone.  It’s an opportunity for us all understand more about the non-profit initiative\, to share our ideas\, and discuss how it might influence the future of market researching practice.  As Matt says\, from coders to clients TSAPI needs your ideas and support.  Everybody’s welcome! \nThe TSAPI initiative was launched globally on the 5th of August\, via the Australian National MR Conference\, in the UK via the Association for Survey Computing (ASC)\, the Market Research Society (MRS)\, Independent Consultants Group (ICG)\, and Research Live.  Then on US time via Quirk’s Media and publicised by MRweb. \nAbout Matt Gibbs \n \nMatt is Managing Director and Founder of Bayes Price – offering data connection\, analysis\, visualisation and insight to the market research and business intelligence communities. \nHe is keen to promote innovation and collaboration throughout the industry\, not least by participating in\, and helping to organise national and international conferences.  He’s an ICG member\, part of the core TSAPI development team\, a full member of the Market Research Society\, an active member of The Australian Research Society\, and sits as Vice Chair on the committee for the Association for Survey Computing (ASC). \nMatt combines a Masters in Sociological Research Methods with over 15 years’ experience in professional Market Research.  He enjoys merging established theory with contemporary technique\, finding solutions which offer more for less\, and is very keen to add to the conversation at any industry event with a good bar.  Should that conversation move beyond data and into the realms of music and/or cricket\, more’s the pleasure. \n Presentation slides/webinar recording will be available here by Monday 14th Sept  \n 
URL:https://theicg.co.uk/event/icg-webinar-pre-recorded-tsapi-your-questions-needed-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200903T110000
DTEND;TZID=Europe/London:20200903T120000
DTSTAMP:20260414T135233
CREATED:20200702T113653Z
LAST-MODIFIED:20200702T113653Z
UID:30198-1599130800-1599134400@theicg.co.uk
SUMMARY:ICG Webinar: Using Behavioural Science To Get Better Insights
DESCRIPTION:This webinar is generously sponsored by Made in Studios\, an MIS Group brand\, offering the most modern and stunning viewing facilities in Birmingham (UK)\, and across France in Paris\, Lyon and Lille. \nIn this webinar\, Phil Barden\, MD\, DECODE marketing ltd.\, and author of ‘Decoded: The Science Behind Why We Buy’ will take us on a whistle-stop tour of the principles of behavioural science and how applying them to the work that we do can help improve the validity of the insights we deliver. \nYou can expect to hear about… \n\nhow an understanding of the way humans process stimulus and information can enhance how we evaluate marketing materials\, and advise our clients on how best to convey their messages\, their brand values and their assets\nhow consumer and shopper goals\, not their emotions\, drive behaviour\nhow an understanding of System 1 and System 2 processes and roles can enhance the way we understand the roots of brand equity.\n\nREGISTER FOR THIS WEBINAR HERE 
URL:https://theicg.co.uk/event/icg-webinar-using-behavioural-science-to-get-better-insights-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200820T110000
DTEND;TZID=Europe/London:20200820T120000
DTSTAMP:20260414T135233
CREATED:20200722T095259Z
LAST-MODIFIED:20200722T095259Z
UID:30199-1597921200-1597924800@theicg.co.uk
SUMMARY:ICG Webinar: Common Mistakes That Researchers Make When It Comes to GDPR
DESCRIPTION:This webinar is generously sponsored by Field Sauce\, Global Fieldwork Providers. \nKim Smouter-Umans\, Head of Public Affairs & Professional Standards at ESOMAR\, talks us through his experiences of the common mistakes market researchers make when it comes to GDPR and how they can best navigate it going forwards. \n  \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/icg-webinar-common-mistakes-that-researchers-make-when-it-comes-to-gdpr-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200806T110000
DTEND;TZID=Europe/London:20200806T120000
DTSTAMP:20260414T135233
CREATED:20200603T164741Z
LAST-MODIFIED:20200603T164741Z
UID:30195-1596711600-1596715200@theicg.co.uk
SUMMARY:Making The Most Of Interpreters In International Research
DESCRIPTION:All too often in the market research industry\, interpreting is an underused  and undervalued tool in the market research tool box\, being seen as just a bridge to cover the language gap. The  process of finding and briefing an interpreters is also often patchy. \nIt can – and should be –  a whole lot more than this. Using the right interpreters in the right way can add significantly to your project. \nIn this webinar\, ICG member Iris Griffiths\, a qualitative market research consultant\, experienced conference interpreter and translator and a teacher of  interpreting and translation modules for universities and courses\, will take us through; \n\nhow to improve and optimise the quality of the interpreting in international research projects  when working with interpreters in-person\, remotely or in hybrid situation.\nThe best way of briefing an interpreter to make sure you make the most of the interpreter as a tool to get more insights for your market research project.\nInterpreting from the interpreter’s point of view: what impacts on the quality of the interpreter’s output.\n\nShe will also talk about  Simultaneous Interpreting (RSI)  and the changes in the interpreting industry which can be a benefit or a threat for market research projects. What are the advantages/disadvantages  of having an interpreter “live” at a viewing facility  vs. working remotely? There are many RSI platforms in the market that will enable researchers to get a bit more control of how they work with interpreters in the project. \nREGISTER FOR THIS WEBINAR HERE
URL:https://theicg.co.uk/event/making-most-interpreters-international-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200723T110000
DTEND;TZID=Europe/London:20200723T120000
DTSTAMP:20260414T135233
CREATED:20200602T205501Z
LAST-MODIFIED:20200602T205501Z
UID:30194-1595502000-1595505600@theicg.co.uk
SUMMARY:WeSeeThrough: Making The Most Of Your Video Footage
DESCRIPTION:This webinar is generously sponsored by Indiefield\, delivering great market research fieldwork so that you can use it to deliver everything else. \nLearn more about the functionality of platform provider\, WeSeeThrough\, which enables researchers to easily mark up and manage video footage\, as well as from various ICG members who’ve used it. A practical and honest appraisal of this platform. \nREGISTER FOR THIS WEBINAR HERE \n  \nNote that WeSeeThrough are offering ICG members £300 worth of tagging to get you started and 50% off your first 3 months. Contact Lucie (ICG) for more info.
URL:https://theicg.co.uk/event/weseethrough-making-the-most-of-your-video-footage-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200709T110000
DTEND;TZID=Europe/London:20200709T120000
DTSTAMP:20260414T135233
CREATED:20200601T112846Z
LAST-MODIFIED:20200601T112846Z
UID:30192-1594292400-1594296000@theicg.co.uk
SUMMARY:ICG Webinar: Accelerating your storytelling skills: How to transform research summaries into a captivating narrative
DESCRIPTION:This webinar is generously sponsored by Taurho Transcribes \nThis webinar  conducted by Insight Narrator\, a specialist in helping insight professionals create evidence-based stories. \n \nThe difference between insight and recommendations that stick and spread throughout the client organisation and just another interesting research report that sits on the client server has rarely anything to do with the quality of the work itself\, but the quality of how that work is communicated. That is why Insight Narrator are supporting the ICG community by providing this webinar on how to accelerate your storytelling skills. \nStorytelling regularly features on the must-have list of skills for research professionals and client wish-lists from their partners. Whilst great visualisation and use of multimedia in your project outputs can add interest and variety to keep your stakeholders engaged\, in reality it can be very time consuming to produce – time that we don’t often have if we want to meet our deadlines. \nIf you want to showcase the brilliance of your insight and grab stakeholder attention immediately\, as well as producing the story quickly\, you need to put your best story efforts into your executive summary.   In this 60 minute webinar Caroline Florence\, Founder and Director at Insight Narrator will share her secrets to creating a compelling narrative in your executive summary\, provide the anatomy of a great insight story\, and share a framework to help you to convert the narrative into engaging copy. \n \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/icg-webinar-accelerating-your-storytelling-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200625T110000
DTEND;TZID=Europe/London:20200625T120000
DTSTAMP:20260414T135233
CREATED:20200512T202651Z
LAST-MODIFIED:20200512T202651Z
UID:30190-1593082800-1593086400@theicg.co.uk
SUMMARY:Upskill: Future-proof your market research career using semiotics
DESCRIPTION:This webinar is generously sponsored by Talkback Studios\, Nottingham – Celebrating 20 years of supporting the qualitative research industry. \nWe are delighted to have Dr Rachel Lawes presenting this important webinar. \nMarketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do their own research in-house. They are by-passing the traditional interviewer. They are no longer impressed with long market research reports\, they want quick answers. If you are a market researcher\, especially if you are an independent without the security of a large organisation behind you\, this can be very scary. How will you stay relevant and stay in business? \nThere are some bright aspects to this landscape. The marketing industry has become quite good at collecting ‘things’ (attitude statements\, videos of people’s homes\, photos of their possessions) direct from consumers using digital tech. But the question arises of what to do with them. Most brand owners don’t have a clue what to do with qualitative data\, especially visual materials. What’s more\, the ability to have new ideas about marketing strategy is never going to go out of style. Here is where you can solve a problem for the people who used to buy market research and are now doing it themselves. \nBut wait – where are you going to get this near-magical ability to find original insights in qualitative data that other market researchers can’t see? And how are we suddenly going to become experts on marketing strategy when the entire MR industry has traditionally been focused on discussing consumers rather than businesses? The answer is found in semiotics. It is not just a research method but a quite large set of tools for thinking and generating new ideas. Now\, for the first time\, there’s a book on semiotics written especially for marketers\, which takes you through the entire business cycle of semiotic research\, from conception to commercial application. It’s a self-contained course that anyone with a basic grasp of marketing can use to teach themselves and set themselves apart with robust skills. Best of all\, there’s no requirement to physically go out and spread coronavirus among consumers. \nAre you ready? The book “Using Semiotics in Marketing” will boost and future-proof your career in market research and this webinar\, developed exclusively for the ICG\, is where your journey begins. \nREGISTER TODAY\nAbout Rachel \n \nDr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. She has supplied brand strategy and consumer insight\, using social psychology\, semiotics and discourse analysis\, to brands in 20 countries\, mainly via Lawes Consulting Ltd (established in 2002). Her academic career started with a PhD from Loughborough University’s internationally renowned Discourse and Rhetoric Group and recent academic positions include that of Principal Lecturer in Marketing at Regent’s University London. For more than 10 years she has convened the Advanced Qualitative Methods Masterclass for the Market Research Society in the UK. Her extensive publishing history includes over 40 conference papers at the annual conferences of the Market Research Society\, ESOMAR\, IIEX\, Qual360\, the Social Research Association\, QRCA (USA)\, AQR (UK)\, ASMRS (Australia)\, Social Intelligence World and many more. Her writing spans marketing industry trade journals\, academic publishing in psychology and market research\, and journalism. She is the author of some of the most well-known methods papers and case studies in semiotics\, including ‘Demystifying semiotics’ (2002)\, ‘Futurology through semiotics’ (2009) and ‘Rebranding Charmin’ (2011). She is recognized as one of the original founders of British commercial semiotics and is known for her engaging style and ability to make difficult concepts and theory accessible to non-academic audiences. Rachel is a Certified Member of the Market Research Society. \nRachel’s new book\, ‘Using Semiotics in Marketing’ (2020) is the first book to set out a step-by-step course in semiotics for marketers. It is available worldwide from Amazon and Kogan Page. \n  \n 
URL:https://theicg.co.uk/event/upskill-future-proof-your-market-research-career-using-semiotics-2-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200618T110000
DTEND;TZID=Europe/London:20200618T120000
DTSTAMP:20260414T135233
CREATED:20200514T171901Z
LAST-MODIFIED:20200514T171901Z
UID:30191-1592478000-1592481600@theicg.co.uk
SUMMARY:Taking Qual Online Using Mobile Ethnography
DESCRIPTION:This webinar is generously sponsored by Particity\, the faster\, easier and more secure way to manage and pay research participants. \nPlease note that Indeemo are offering all webinar registrants  a 20% discount until the end of November 2020. Your contact details will be given to Indeemo unless you opt out here.  \nSince the start of March\, Indeemo has recorded a 100% increase in Brands who urgently need to digitise their approach to Qualitative Research. They are looking for remote\, agile\, digital solutions to help them quickly do research. \nAs the majority of these brands do not have the resources in house to run projects\, Indeemo predicts strong demand for Qualitative Researchers to run remote studies in Q3 and Q4 this year. \nIn this webinar Founder & CEO\, Eugene Murphy will introduce Mobile Ethnography and explain how you can recruit for\, incentivise set up and run asynchronous qual projects remotely. He will also share strategies on how you can pitch this remote service offering to your clients. \nThis webinar will include a demo of the Indeemo dashboard showing an example of a typical Consumption Diary / Shopper Research study and a UX Journey Mapping project that leverages their Mobile Screen Recording and Journey Mapping capabilities. https://indeemo.com \n \nRECORDING OF THIS WEBINAR IS HERE \n  \n \nPlease note that Indeemo are offering all webinar registrants  a 25% discount until the end of September 2020. Your contact details will be given to Indeemo unless you opt out here. 
URL:https://theicg.co.uk/event/taking-qual-online-using-mobile-ethnography-3/
LOCATION:Online
CATEGORIES:ICG Webinar
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200604T110000
DTEND;TZID=Europe/London:20200604T120000
DTSTAMP:20260414T135233
CREATED:20200429T073227Z
LAST-MODIFIED:20200429T073227Z
UID:30188-1591268400-1591272000@theicg.co.uk
SUMMARY:Making It Pop: An Introduction To Data Visualisation
DESCRIPTION:  \nICG member Soti Coker\, Data Chronicle\, will take us through how to gain a unique edge by presenting your data and insights in a way that gets noticed\, remembered and acted upon. You will also learn data visualisation best practises (both quant and qual) and tips to get you started for free. \nREGISTER FOR THIS FREE WEBINAR HERE
URL:https://theicg.co.uk/event/making-it-pop-an-introduction-to-data-visualisation-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200518T120000
DTEND;TZID=Europe/London:20200518T120000
DTSTAMP:20260414T135233
CREATED:20200428T104631Z
LAST-MODIFIED:20200428T104631Z
UID:30187-1589803200-1589803200@theicg.co.uk
SUMMARY:ICG Webinar: Is Your ICG Member Profile Bringing You New Business?
DESCRIPTION:This webinar is generously sponsored by Teneo Translations \n \n  \nFree member webinar at 12noon on Monday 18 May 2020. \nAs a member of the ICG you can promote your business through the Directory of Members. Is your profile working hard for you? Is it attracting new business and helping you to get your message across? \nIn this webinar Chantal Cornelius from Appletree Marketing will show you how to get more from your free listing on the ICG website. \nFor this practical session\, we are looking for volunteers who would like some help with their profile. Chantal will review your profile before the webinar and then discuss with the audience\, how you can improve it. \nIf you would like to have your profile reviewed – and you’re prepared for it to be discussed in public on the webinar – please apply by 7 May 2020 to Lucie.  Chantal will select three members to have their profiles assessed and discussed on the webinar\, to help everyone who attends the session to improve their profile\, and to help you bring in more business. \nAbout Chantal \n \nChantal set up Appletree Marketing in 2000 and since then has helped hundreds of consultants to grow their businesses. She provides simple\, practical and down to earth advice to help small businesses to grow and is regularly asked to speak to groups of consultants about marketing. In the last few years\, Chantal has delivered a number of very popular webinars for ICG members. \nShe has written and published two books on marketing and business survival and has been invited to speak at this year’s ICG AGM\, to help members to get more from LinkedIn. \nPlease connect with her at https://www.linkedin.com/in/chantalcornelius/. \n  \nREGISTER FOR THIS WEBINAR HERE\n 
URL:https://theicg.co.uk/event/icg-webinar-is-your-icg-member-profile-bringing-you-new-business-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
ORGANIZER;CN="Sally Alsop":MAILTO:webinars@theicg.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200401T110000
DTEND;TZID=Europe/London:20200401T120000
DTSTAMP:20260414T135233
CREATED:20200317T105929Z
LAST-MODIFIED:20200317T105929Z
UID:30182-1585738800-1585742400@theicg.co.uk
SUMMARY:ICG Webinar: In Response to Covid-19: An Introduction to Online Qual Methodologies
DESCRIPTION:This webinar is sponsored by Focus Groups UK \nICG members Mike Stevens and Tom Woodnutt will take us through an introduction to the online qual market\, its pros and cons\, and how to convince your clients of its value (particularly in light of Covid-19). \nThis webinar is likely to be the start of a series along these lines\, to ensure that ICG members have the tools and knowledge to adjust as seamlessly as possible to the coronavirus situation. \nNote that a Forum topic about this subject is now live\, allowing ICG members to discuss thoughts\, concerns\, tips etc. with each other. You need to be logged into the website to access the Forum. \nREGISTER FOR THIS FREE WEBINAR HERE \n  \n \n 
URL:https://theicg.co.uk/event/icg-webinar-in-response-to-covid-19-an-introduction-to-online-qual-methodologies-3/
LOCATION:Online – GoToWebinar
CATEGORIES:ICG Webinar
ATTACH;FMTTYPE=:
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END:VCALENDAR