Monday 6th May 2019
On the 27/28 March, the ICG exhibited and spoke at the B2B Expo in ExCel, London.
A show for B2B Marketers was felt to be a huge opportunity for our members in terms of future clients. It didn’t disappoint.
We spoke to around 100 visitors, many of whom were keen to hear about the benefits of conducting research and having a one-stop-shop for finding their perfect consultant.
It felt good to be somewhere where there were few researchers and so refreshing to branch out beyond the research market. The ICG branded 'living pouches' (‘from small things, great things grow’) were a big hit and something which we hope are now sitting on clients’ desks reminding them of us.
Congrats to our Chair, Teresa, who spoke in the afternoon about some top tips for conducting B2B research, and a massive thank you to all the lovely ICG-ers who helped man our stand. We couldn’t have done it without you!