High Tech Development

Qualitative Fieldwork

Have you ever wondered why we have been confined to watching expensive yet low resolution live streams of focus groups? We did. We really wanted to do something about it.

So, a market researcher teamed up with a technologist to come up with an elegant and affordable mobile solution. Our core team has over 30 years experience in both qualitative research and developing secure live streaming solutions for the market research industry across the world.

Venues and Filming

Stream anything you want, anywhere in HD; focus groups, in-home interviews, accompanied shops, ethnographic studies. You just need a smartphone and a cellular connection.

With our software, you can live stream from your focus room facility in HD. Our software also allows multiple camera angle broadcasting.

We have built a custom made remote controlled pan/tilt/zoom camera rig that can track and zoom in on respondent's mobile phones, so that you can see what consumers are doing close up. This removes the need for a human videographer to be in the room when research is being conducted.