China Archives - The ICG https://theicg.co.uk/tag/china/ Connection, inspiration and support Thu, 13 Feb 2025 11:43:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png China Archives - The ICG https://theicg.co.uk/tag/china/ 32 32 IS THERE A RECIPE FOR A GOOD CHINESE NEW YEAR AD? https://theicg.co.uk/is-there-a-recipe-for-a-good-chinese-new-year-ad/ Thu, 13 Feb 2025 11:41:52 +0000 https://theicg.co.uk/?p=38358 Article by ICG member Felicia Schwartz, China Insight.   Usually the Oscar nominations and Chinese New Year campaigns fall around the same time of the year, giving rise to similar […]

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]]> Why Cultural Insight Is So Important For Research – RECORDING https://theicg.co.uk/why-cultural-insight-is-so-important-to-research-recording/ https://theicg.co.uk/why-cultural-insight-is-so-important-to-research-recording/#respond Tue, 22 Jun 2021 09:27:40 +0000 https://theicg.co.uk/?p=13058 This webinar was generously sponsored by MIS Group This webinar was presented by ICG member Felicia Schwartz, China Insight. It explores the crossover between two areas Felicia is active in – cultural […]

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]]> https://theicg.co.uk/why-cultural-insight-is-so-important-to-research-recording/feed/ 0 Corona Virus – Impact On Consumption in China https://theicg.co.uk/corona-virus-impact-on-consumption-in-china/ https://theicg.co.uk/corona-virus-impact-on-consumption-in-china/#respond Wed, 01 Apr 2020 22:03:41 +0000 https://theicg.co.uk/?p=10662 ICG member Felicia Schwartz shares her knowledge. New areas of opportunity The Corona virus outbreak has nudged or forced many consumers to try new services and products, creating an opportunity […]

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