market research Archives - The ICG https://theicg.co.uk/tag/market-research/ Connection, inspiration and support Fri, 18 Mar 2022 13:21:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png market research Archives - The ICG https://theicg.co.uk/tag/market-research/ 32 32 Catching up with former members – Paul Hutchings https://theicg.co.uk/catching-up-with-former-members-paul-hutchings/ Wed, 16 Mar 2022 21:34:38 +0000 https://theicg.co.uk/?p=30137 In this new series of interviews we catch up with members from “way back” and find out what their life is like nowadays. Paul Hutchings began his career at NOP, […]

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]]> The Cognitive Biases That Doomed The European Super League Plan https://theicg.co.uk/the-cognitive-biases-that-doomed-the-european-super-league-plan/ https://theicg.co.uk/the-cognitive-biases-that-doomed-the-european-super-league-plan/#respond Wed, 05 May 2021 13:25:01 +0000 https://theicg.co.uk/?p=12921 ICG’s Simon Riley uses cognitive bias theory to identify the “what just happened?” in the recent hard-to-miss launch and un-launch of the ESL. He writes: “The birth and death of […]

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]]> https://theicg.co.uk/the-cognitive-biases-that-doomed-the-european-super-league-plan/feed/ 0 Unequal Truths – a new podcast series https://theicg.co.uk/unequal-truths-a-new-podcast-series/ https://theicg.co.uk/unequal-truths-a-new-podcast-series/#respond Thu, 11 Feb 2021 08:33:00 +0000 https://theicg.co.uk/?p=11126 Today sees the launch of a podcast series – “Unequal Truths” by ICG member Ella Fryer-Smith. In each of the episodes, she interviews a successful researcher who tell us the […]

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]]> https://theicg.co.uk/unequal-truths-a-new-podcast-series/feed/ 0 Understanding and mapping omnichannel user and shopper journeys https://theicg.co.uk/event/user-and-shopper-journeys-3/ https://theicg.co.uk/event/user-and-shopper-journeys-3/#respond Thu, 29 Oct 2020 11:00:00 +0000 https://old.theicg.co.uk/?post_type=tribe_events&p=11681 This webinar is generously sponsored by Perspective Research Services  In the new normal, “online” has rapidly evolved to omnichannel. In this presentation, Eugene Murphy, Founder & CEO of Indeemo will […]

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]]> https://theicg.co.uk/event/user-and-shopper-journeys-3/feed/ 0 How to boost investor confidence with market research and competitor analysis https://theicg.co.uk/how-to-boost-investor-confidence-with-market-research-and-competitor-analysis/ https://theicg.co.uk/how-to-boost-investor-confidence-with-market-research-and-competitor-analysis/#respond Tue, 25 Aug 2020 09:17:03 +0000 https://theicg.co.uk/?p=11493 At the end of July, ICG member Phil Gray (Constellation-I) was invited on to the panel of the latest ‘I am a Founder’ Webinar to discuss ‘How to Boost Investor […]

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]]> https://theicg.co.uk/how-to-boost-investor-confidence-with-market-research-and-competitor-analysis/feed/ 0 How to sweat your insight assets https://theicg.co.uk/how-to-sweat-your-insight-assets/ https://theicg.co.uk/how-to-sweat-your-insight-assets/#respond Tue, 25 Aug 2020 09:05:24 +0000 https://theicg.co.uk/?p=11489 ICG member Curtis Arthur is an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces […]

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