research Archives - The ICG https://theicg.co.uk/tag/research/ Connection, inspiration and support Tue, 02 Jul 2024 11:41:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png research Archives - The ICG https://theicg.co.uk/tag/research/ 32 32 RECORDING: Ensure your research is trustworthy and your processes efficient, an introduction to Ayda https://theicg.co.uk/recording-ensure-your-research-is-trustworthy-and-your-processes-efficient-an-introduction-to-ayda/ Tue, 02 Jul 2024 11:31:22 +0000 https://theicg.co.uk/?p=37628 This 30-min Lunch&Learn session with Ayda will help you better understand Ayda’s  suite of products with a deeper dive into Ayda Trust and Ayda Pay.  This is a must-attend for anyone who wants to […]

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]]> Bad Data Causes Bad Decisions: How to solve the problem of data quality in your online research https://theicg.co.uk/bad-data-causes-bad-decisions-how-to-solve-the-problem-of-data-quality-in-your-online-research/ Mon, 05 Sep 2022 12:23:22 +0000 https://theicg.co.uk/?p=31499 Online sampling has revolutionized research, with more companies than ever turning to online methods of data collection to accelerate their research and consumer insights. However, with this explosion in the […]

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]]> Less Talk, More Action: Practical Tips To Make Insight More Inclusive https://theicg.co.uk/less-talk-more-action-practical-tips-to-make-insight-more-inclusive/ https://theicg.co.uk/less-talk-more-action-practical-tips-to-make-insight-more-inclusive/#respond Thu, 05 Aug 2021 13:53:36 +0000 https://theicg.co.uk/?p=13275 Here, ICG member Sarah Jenkins, Magenta, sets out some key considerations for researchers and clients when commissioning and conducting their research. Market research is innately a people-centred industry. Our job […]

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]]> https://theicg.co.uk/less-talk-more-action-practical-tips-to-make-insight-more-inclusive/feed/ 0 BIG Forum Leeds: How research helps businesses make strategic decisions and reach their corporate goals https://theicg.co.uk/event/big-forum-leeds-how-research-helps-businesses-make-strategic-decisions-and-reach-their-corporate-goals-3/ https://theicg.co.uk/event/big-forum-leeds-how-research-helps-businesses-make-strategic-decisions-and-reach-their-corporate-goals-3/#respond Tue, 25 Feb 2020 08:00:00 +0000 https://old.theicg.co.uk/?post_type=tribe_events&p=10427 On the surface, B2B & B2C research are worlds apart, particularly in terms of audience, universe size and which methodologies do and don’t work. However, there is a common theme […]

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