semiotics Archives - The ICG https://theicg.co.uk/tag/semiotics/ Connection, inspiration and support Wed, 21 May 2025 13:16:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.8 https://theicg.co.uk/wp-content/uploads/2022/02/cropped-icg.icon_-32x32.png semiotics Archives - The ICG https://theicg.co.uk/tag/semiotics/ 32 32 A semiotic take on the Italian Eurovision Song Contest entry https://theicg.co.uk/a-semiotic-take-on-the-italian-eurovision-song-contest-entry/ Wed, 21 May 2025 13:15:33 +0000 https://theicg.co.uk/?p=38672 Article by ICG member Stefania Gogna   “Espresso Macchiato” by Tommy Cash (Eurovision Song Contest) is not a “deep” song in the classic sense. But it is precisely this ostentatious […]

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]]> RECORDING: Semiotics to the Rescue: Brand Problems Crying out for a Semiotic Solution https://theicg.co.uk/recording-semiotics-to-the-rescue-brand-problems-crying-out-for-a-semiotic-solution/ Wed, 26 Apr 2023 10:44:32 +0000 https://theicg.co.uk/?p=35629 Semiotics is fundamentally communication problem solving…Chris Arning who has been practising semiotics now for over 20 years spills the beans on the core brand problems semiotics tends to be brought […]

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]]> RECORDINGS of: A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes https://theicg.co.uk/recording-of-part-1-a-two-part-read-along-of-using-semiotics-in-retail-by-rachel-lawes/ Wed, 08 Jun 2022 10:59:48 +0000 https://theicg.co.uk/?p=31115 This webinar was generously sponsored by Perspective Research Services  YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics […]

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]]> A two-part read-along of “Using Semiotics in Retail” by Rachel Lawes https://theicg.co.uk/event/a-two-part-read-along-of-using-semiotics-in-retail-by-rachel-lawes/2022-05-26/ Thu, 26 May 2022 12:00:00 +0000 https://theicg.co.uk/?post_type=tribe_events&p=30849 This webinar is generously sponsored by Perspective Research Services  YOU ASKED, WE ANSWERED. By popular demand, here is a read-along with Dr. Rachel Lawes of her new book, “Using Semiotics […]

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]]> ICG Training: Comfort and Delusion in Perpetuating Racism https://theicg.co.uk/event/icg-comfort-delusion-racism-3/ https://theicg.co.uk/event/icg-comfort-delusion-racism-3/#respond Thu, 17 Dec 2020 11:00:00 +0000 https://old.theicg.co.uk/?post_type=tribe_events&p=11929 This session was kindly sponsored by Web Creator Suite and Teneo Translations THIS SESSION TOOK PLACE IN DECEMBER 2020. A SHORT SUMMARY OF IT IS HERE.  IF YOU WOULD LIKE […]

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]]> https://theicg.co.uk/event/icg-comfort-delusion-racism-3/feed/ 0 Upskill: Future-Proof Your Market Research Career Using Semiotics https://theicg.co.uk/upskill-future-proof-your-market-research-career-using-semiotics/ https://theicg.co.uk/upskill-future-proof-your-market-research-career-using-semiotics/#respond Thu, 25 Jun 2020 15:46:24 +0000 https://theicg.co.uk/?p=11124 This webinar was generously sponsored by Talkback Studios, Nottingham – Celebrating 20 years of supporting the qualitative research industry. We are delighted to have had Dr Rachel Lawes present this […]

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