Specialist in healthcare and consumer research.

Services

Gunther can support you with your qualitative and small-scale quantitative research. Either offering help with part of the project or conducting the full project for you. He is experienced in a range of qualitative research techniques, including focus groups, face-to-face depth interviews and web-based/telephone depth interviews.

Types of projects recently worked on include:

• Prototype testing of grooming product (qualitative, focus groups)
• Patient satisfaction survey (quantitative)
• Testing of patient information literature for a rare disease (qual, web-based video interviews)
• Interviews with terminal cancer patients and their carers (qualitative, face-to-face depth interviews)

Specific elements of research he can help with:

• Moderation (in English) with a range of different respondent types, including consumers, healthcare professionals, patients and minority groups (e.g. LGBTQ+)
• Report writing (quantitative and qualitiative)
• Design of research materials
• Attendance and client management at central location viewing days
• Market research training
• Bespoke UK market research projects

Speciality

Qualitative research on sensitive/emotional subjects; for example research:

• with cancer patients and carers
• use of dating apps
• self-grooming products

Background

Gunther has been working in the market research industry for over 20 years, having previously worked at three market research agencies, working on both UK and multi-country studies. Experienced in both qualitative and quantitative market research, across many industries, including FMCG, events, publishing, digital, not-for-profit, government organisations and healthcare/pharmaceutical.

Clients he has worked for include:

• General Mills (Haagen Dazs ice cream)
• Abbott
• Pierre Fabre (Avene)
• Panasonic
• A dating app company
• An events company
• Various pharma companies (incl. Gideon Richter, Amgen, Roche)

In addition to being a member of the ICG, he is a member of the Market Research Society (MRS) and the Association of Qualitative Research (AQR).

This background means he has a good basis with which to both advise on research approaches, as well as ensure the smooth running of the project.