Qual & Quant TV Research Specialist - Full service or moderation, recruitment, sample, analysis
Services
Qual (Full service or focus group moderation or recruitment)
Quant (Surveys, programme dial tests, concept, title, trailer tests using our bespoke panel of 75,000+ viewers)
Freelance TV research manager capable of fusing client owned BARB viewing data with primary research findings
Secondary research and competitor reviews
Workshop facilitation
Speciality
Inquisi specialises in TV research and owns a constantly growing panel of over 75,000 viewers. Over half of these are new to research thanks to extensive media coverage attracting non-typical respondents.
Whether you’re looking to outsource a full qual or quant project, just need an experienced moderator, recruiter or freelance TV research manager to help out with your BARB TV viewing data, company founder Dean Richardson would love to help.
Whilst TV is our speciality, Dean also has over 5 years of insight experience across most other sectors gained at integrated marketing agency TEQUILA. 75% of our under-researched panel have asked to also hear about non TV research so please feel free to get in touch with non TV related briefs too.
Background
Founder of Inquisi, Dean has over fifteen years strategic insight experience gained both client and agency side as both a practitioner and commisioner of qual, quant and secondary research.
Graduating with a first class honours in Advertising and Marketing Communications at Bournemouth University, Dean's dissertation on rebranding TV channels earned a distinction. Perhaps an early indicator he would later take an active role in rebranding channels himself!
Dean began his career by spending five years agency side at TEQUILA part of the worldwide Omnicom advertising group. In intelligence, he gained invaluable cross sector insight experience and pro actively devised and organised quarterly ‘Binge Thinking’ sessions, allowing the agency and clients to come together to hear the latest social trends, creative and media ideas across all sectors. Dean then took on strategic planning responsibilities for Gala Bingo/Casino, Eon and new business pitches. Moderating groups and hanging out in bingo halls and casinos across the country, Dean ensured a true consumer understanding was at the heart of creative briefings.
Dean then spent over five years at multichannel network UKTV where, as a Research and Insight Manager, he interrogated BARB data on a daily basis and managed in-house and commissioned research for seven of the network’s channels across pay and free. Dean devised and led comprehensive programmes of in-house research to launch the hugely successful Drama channel, helped rebrand Yesterday to increase appeal without alienating the core audience and broadened Really's content to capitalise on its introduction to freeview whilst ensuring the commercial team were armed with the strongest statistics for various platform negotiations.
Refreshed after a 7 month break in Spain, funded by a lucrative foray into the animal onesie business, Dean returned to set up Inquisi. A back to basics TV research agency that focuses on the power of finding the right viewers to answer the right questions.
