Dandelion
Services
Category Exploration //
discover what the future of your category looks like
Experience Mapping //
identify key touchpoints and MoT across the consumer journey
Conceptual Exploration //
define key perceptual qualities, sensory cues and semiotic clues
3D Packaging Exploration //
identify technical drivers, sensory cues and emotional equities
3D Product Exploration //
identify key physical parameters, sensory cues and usability metrics
Data Reviews //
identify key messages, srategies, pipelines and create compelling stories
Speciality
Front-end innovation research for brands, products, packaging, devices and appliances uniquely blending insights with design thinking.
Particular expertise in translating insight into opportunity and guidelines:
- capturing and defining conceptual/perceptual constructs to help identify category and brand growth opportunities
- building experience landscapes to guide and streamline the design process
- capturing and translating emotional, functional ans sensory needs into technical guidelines to help frame the development process
Background
Product designer by training and insights specialist by trade.