Overview

JDMC is a research based consultancy offering qualitative and quantitative expertise. Our primary focus is across sport, leisure and media sectors and with brands engaged in sponsorship. Expertise in Economic Impact, Market Size & Segmentation, NPD, Customer Satisfaction and Loyalty

Services

JDMC is a consultancy with extensive experience in the sport, media and leisure industry. We are a small but respected voice in sport and focus on providing impactful insight and advice. Our research pedigree comes from working in small, medium and large agencies. However our focus is on working with key stakeholders in sport including federations, competitions, teams, media, sponsors and event hosts.

Our research specialisms include

• Brand equity of sports properties
• Segmentation of fan base
• Fan experience research
• Brand positioning in the sports market
• New offer development
• Pricing and demand forecasting
• Sponsorship impact
• Researching attitudes to individual sports, barriers to participation and how these can be overcome
• Economic impact and tourism surveys for hosts /potential hosts of a major event

Our low overheads and strong partnerships mean that we will offer competitive, creative and compelling research programmes. We are independent which means that we can choose the best solutions. We are always looking to collaborate and develop new creative solutions