Geoff is an experienced, international, qualitative researcher of 25+ years experience in the B2B IT/Communications sector, working directly for international clients such as Microsoft, Intel, HPE, Dell, Cisco, Nokia, Vodafone, Blackberry, Adobe, Symantec, Gartner, IDC, etc. and many others.
This work has involved full service project management: from design/development, to screening/recruitment processes, to in-depth expert interviewing and focus group/EDB/OBB moderation, to quantitative surveys, to analysis and presentation of results.
With a background focused totally on technology markets, predominantly within the enterprise, Geoff has a strong background in IT infrastructure (servers/storage/networking) and cloud, IoT, enterprise applications, mobility, big data, BI, workflow automation, IT governance, infosecurity, client devices, AI, AR/VR, 'digital business', etc.
The majority of work has been conducted in NA/Europe, but also in the Middle East, India, Far East (China, Hong Kong, Singapore, etc.), Australasia and S. America.
In addition to direct clients, Geoff has also worked with other research agencies such as IPSOS Mori, Savanta, Ivy Insights, PSB Insights, Millward Brown, Ronin, QRS, etc.
Geoff has also been a technology judge, since 2018, at the prestigious annual Mobile World Congress awards in Barcelona.
Feel free to drop me a line to explore how we could work together.