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African Grey

Global Agile Video and African Research


Agile video research. African Grey is a global Voxpopme reseller, their preferred African partner and exclusive reseller in Africa. Fast, effective and affordable.

Bespoke research solutions for Africa that are cost-effective and street smart. I make Africa less challenging for you - I know what works, what doesn't and how best to deliver top quality research projects in African markets.

African fieldwork solutions for research agencies / brand consultancies. I'll source the optimal solution and then lead the execution of your projects with trusted local research partners. This leaves you free to focus on your client, analysis and reporting.


Global Voxpopme Reseller and Purveyor of African Research Solutions


My love for Africa is deeply rooted, having been born and raised there. Long before I did my MBA at Africa’s top-ranked business school and then my Sloan Masters in Leadership and Strategy at London Business School, I cut my academic teeth reading African Politics. My fascination for gaining new African insights developed organically from there. The varied experiences of my career have enabled me to build my African business. I started in advertising, learning the craft of building brands and how to adapt global campaigns for African audiences. Then, during 14 years around the world with Diageo, I became an expert in the science and art of research and insights – building my experience at a local (South Africa), global brand (Baileys), regional (Africa) and finally, global best practice level. Since leaving Diageo, I’ve worked extensively across Africa – including spending months on the ground in Ethiopia. This is what makes me uniquely qualified to lead research in Africa - end share a few cautionary tales about the challenges!

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