qual insight and contextual understanding towards better strategy
I have particular interest and experience in media, content, lifestyle (particularly women's lifestyles), leisure, homes and business to business research. I am particularly specialist in working with publishers and content agencies as magazines, both print and digital, are my first love!
Specialties: Qualitative market research, audience understanding, brand and comms
After many years of being a senior qualitative researcher at a big agency, I launched Made You Think. I offer qualitative insight that brings a wealth of experience to clients who may previously have not thought qual was within their budget, or may be wanting a different approach than an agency might provide. My philosophy is to always think about what research findings mean to your business, not just focus on how the research is conducted. Having a breadth and depth of experience across numerous categories over the last 20+ years means an expertise in being able to put insight into context.