Overview

Empowering businesses through qualitative insights (UK & Romania). Safe pair of hands for all things qualitative (globally)

Services

Providing qualitative business insights (consumer & B2B) regarding innovation, product development, branding and comms etc. across a wide range of sectors (e.g. FMCG, finance, retail, tech, consumer pharma). Highly experienced in the UK & Romanian markets and across methodologies (e.g. online board/ communities, online & face to face interviews & groups)

• Helping the West understand the East. Running end to end qualitative projects in Romania: delivering local insights at UK standards
• Managing end to end qualitative projects (UK or global), or provide discreet support in one or more of the following areas: proposal writing, project set-up, screener writing, discussion guide writing, client management, moderation, analysis (including global analysis), report writing, consumer video creation/edition and presenting
• Running multi-market studies providing a global story while remaining culturally sensitive to market differences
• Providing desk research to answer or contextualise business questions

About

Simona Tanase is a mixed-methods research consultant driving business change through insights.  Highly skilled in conducting primary and secondary research to deliver insightful and strategic client outputs. Over 10 years' experience, specialising in qualitative research.

Started and developed my research career in the UK, but originally from Romania; I have established connections & a deep understanding of both markets. Also experienced in the Spanish & LatAM markets as I have studied and lived in Spain.

People person who thrives on new challenges & solving problems. Strong sense of duty with a positive & proactive attitude: client satisfaction always comes first.

Able to work in three languages: fluent in English, Romanian & Spanish.

Outside work, I am a foodie who enjoys traveling and dancing.