Brand & Comms research specialist - help brands build strong equity through effective advertising
- Analyzing and writing story-telling reports based on research data;
- Provide training and coaching on Brand & Communications research for small and medium sized market research agencies;
Brand & Communications Research
- Advertising optimization through Pre-test and post-test (Qualitative and/or Quantitative)
- Advertising campaign evaluation
- Brand Equity
- Brand image and brand positioning
Research in Higher Education sector for student recruitment and acquisition, marketing campaign optimization and reputation building
A MR freelancer with over 15 years experience in China, UK and France. My specialty is in Brand & Comms research: my immersion in brands and advertising research world started with Kantar MillwardBrown in Shanghai, then further developed with Ipsos Connect in London with an international take-on. Now I am based in France and working with clients across Europe.
I love telling stories behind the data and finding out what consumers think about brands and their communications.
Fluent in Chinese, English and French, an ideal cross-cultural communicator with a good sense of humor