Overview

A boutique market research consultancy specialising in financial and business services. Led by two expert founding directors, our 50+ years market research expertise, contextual sector understanding and commercial acumen sets us apart.

Services

We use the full range of quantitative and qualitative research techniques to deliver clear insight to help our clients innovate and achieve business growth.

We have particular expertise in financial and business services spanning banks, insurers, investment companies, fintechs, training providers and professional services.

Our research expertise spans the whole marketing mix from target market understanding and profiling, product and service development, distribution, brand positioning and comms testing.

We are equally at home conducting research among consumers, business and intermediary markets. We are particularly skilled at engaging with hard-to-reach and time-poor audiences.

We also have our own Adviser Exchange Sounding Board which is a community of advisers representing a cross section of the IFA, mortgage and insurance market ready to engage in research.

About

I am an enthusiastic and dedicated research professional with extensive experience conducting ad-hoc, tracking and multi-client research among business, consumer, and intermediary audiences in Financial and Business Services markets. I have previously held senior level positions at leading global research agencies as well as boutique research consultancies including Savanta, Charterhouse Research and NFO Financial.

Myself and Julie Irwin, co-founder of Citrine Research, share a passion for research and understanding customer psychology. Throughout our careers, we have helped hundreds of clients to develop and clearly articulate their products, services, and brand proposition to their target markets.

Our hands-on, open and flexible style brings a partnering approach to our clients and our forensic mindsets ensure we get under the skin of your research project.