Overview
I help business leaders gather and translate high-quality customer insight into strategic decisions. Whether you're scaling, repositioning, or facing churn, I uncover what your audience really thinks and needs, so you can act with confidence and align your strategy around what matters most.
Services
Whether you're scaling, repositioning, or facing signs of churn, you need clarity on what your customers really think, feel, and need. I help you uncover those insights and turn them into decisions that improve performance and build stronger customer relationships.
I work closely with business leaders to:
- Diagnose the root causes behind satisfaction, churn, or missed opportunities
- Align business goals with real customer expectations
- Equip teams with insights they can act on immediately
- Build a culture of customer-led decision-making
Typical triggers for working together include:
- Launching a new product or service
- Redesigning a website or digital experience
- Struggling to convert leads or retain customers
- Facing internal friction over strategy or CX priorities
- Suspecting your messaging or offer isn’t landing
Services include:
- In-depth interviews and usability testing
- Managed insight hubs and AI-ready knowledge bases
- Customer experience challenge diagnostics
- Customer insight readiness coaching
If your organisation or client is making important decisions and needs sharper customer clarity, I can help.
Industries
I typically work with B2B service providers, healthtech and healthcare organisations, greentech and retrofit firms, and mission-led businesses. I also support B2C companies navigating a shift toward B2B models, or vice versa, where the customer experience landscape is changing fast.
About
Hello, I’m Alex. Half French, half English, and 6’6”(1.98m) tall, so if we meet in person you won’t have trouble spotting me! I’m fully bilingual and regularly conduct research in both English and French across the UK, France, and beyond.
As a solo consultant, I work end-to-end on every project, from shaping the research to helping you act on it. I focus on delivering customer clarity: not just hearing from your audience but making sense of what matters and what to do next.
I love working with leaders who are curious about their customers and ready to use insight to sharpen their strategy, messaging, and experience.
Outside of work, you’ll find me tackling DIY projects, away from screens and elbows-deep in figuring out how things work.
